Wireless Network Experience Optimization

Effective as of January 22, 2021

In order to provide the best possible experience when viewing web pages and streaming videos on your mobile wireless device, we’ve implemented Wireless Network Experience Optimization which improves video streaming and web page loading by encoding files to reduce their size. As a result, videos may be loaded faster, there’s less risk of buffering and fewer stalls, with minimal to no noticeable impact to image quality. You also use less data, which may save you money.

With Network Experience Optimization in place, you can continue to access the same range of Internet content, applications and services, subject only to the general rules in our standard mobility Service Terms
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Why is TELUS implementing Optimization?

The radio spectrum in Canada that is needed to support data use is limited and the networks that rely on this spectrum are rapidly becoming congested. At TELUS, we want to make the best use of the spectrum available to us by ensuring fair access for all customers. As a result, we’ve implemented Network Experience Optimization throughout our 4G wireless network. Please note that this only affects mobile wireless usage and not any Wi-Fi usage or home Internet service.

What types of Internet content will be optimized?

Only streaming Internet videos (e.g. Flash and MPEG4) and web images (JPEG and GIF) viewed with a web browser on a mobile wireless device will be optimized. Optimization doesn’t apply to downloaded files, picture or video messages, video conferencing, FaceTime, live chat, gaming, Skype or videos or images saved to your device. The level of optimization will differ depending on the video being streamed or image viewed as part of a web page. For example, videos delivered to a device with a high resolution screen will not be optimized, in recognition of the device’s ability to display all of the available image data. Streaming videos and web pages delivered to a device with a low/medium resolution screen will benefit most from optimization.

What types of wireless devices are optimized and when?

All devices connected to the TELUS 4G network will be optimized. This includes smartphones, tablets, Internet keys, and smart hubs. The level of optimization will automatically adjust based on the display capabilities of each device, the type of video being streamed or image viewed, and the local conditions where you are accessing data. In this way, each video and web image is delivered at the data rate that the device is capable of displaying

Is this technique common in other countries?

As a response to global network data congestion, more than 500 wireless operators in the United States, Europe, and around the world have adopted this practice. User experiences with these providers show that users enjoy the benefits of optimization, including faster video loading, less buffering and fewer stalls, lower data usage, less network congestion and minimal to no noticeable reduction in image quality.

Video Experience Optimization has been in effect since November 31, 2012. Web Image Optimization has been in effect as of April 17, 2015. For further information please Contact Us
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Wireless Network Experience Optimization

Why is TELUS implementing Optimization?

What types of Internet content will be optimized?

What types of wireless devices are optimized and when?

Is this technique common in other countries?

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