TELUS | TELUS originals Producer Handbook

Our Producer Handbook provides everything you need to know to create on-brand video and audio assets as well as marketing materials for TELUS originals.

Download the Producer Handbook

Inside the Producer Handbook

Technical specifications

Credit requirements

Marketing Deliverables

Download brand assets

Producer resources

Technical specifications

In this section, you will find audio and video technical specifications for your documentary/series project. These specifications are subject to final approval by TELUS.

Download the Producer Handbook

Technical specifications for main video asset(s):

Resolution: 3840x2160 (UHD)
Format: MP4 / H.265 (HEVC)
Bitrate: 190 Mbps VBR
Aspect Ratio: 16:9 (square pixels)
Max File Size: 600 GB
Frame Rate: 23.976, 29.97, or 59.94 progressive
Start/End: 15 frames of black only—no colour bars, tones, or countdowns
Colour Grading: Video range between 0–700mv
Audio Format: 320kbps E-AC3, AAC, AAC-HEv1 or Uncompressed codec
Audio Specs:

Stereo, 48kHz, 16-bit
Peak: Max -10dBsf
Avg loudness: -24 LKFS
No dialogue below -30dBsf for 3+ seconds

Graphics: Must be 16:9 title safe
Naming: Follow the Local Content delivery instructions for proper file naming

Filmmakers may create trailers of any length, but must provide TELUS originals with a 60-90 second version for promotional use. This trailer will also be edited into a 30-second commercial (also known as an “ad avail”) to promote the film across TELUS’ video-on-demand platforms.

Please Note:

All trailers created for TELUS original films must include the ‘a TELUS original’ animated head credit (2 seconds)
60-90 seconds in length
Include audio stems (per Schedule E)
Series trailer requirement: please create a trailer that represents the entire series, not just a single episode
Please ensure all trailer submissions meet the same technical specifications as your main film delivery requirements
Trailers are only contractually required for projects funded in the 2025/2026 Broadcast Year and onwards. For projects funded in previous Broadcast Years, we would happily accept any trailers that are produced for the film/series.

Ad avails are short trailers of your film/series that will run on TELUS Optik TV, upon your project's premiere on our TV platform, to drive viewership to your film/series.

Since ad avails are not contractually required for projects funded in the 2025/2026 Broadcast Year or earlier, you can choose to have your editor create it using the below technical specifications or have TELUS cutdown your 60-90 second trailer.

Content Requirements:

Total length of 30 seconds, consisting of:

Opening (2 seconds)

Animated TELUS originals head credit
Music overlay permitted

Content (24 seconds)

Main video content

End Card (4 seconds)

Black screen for TELUS to add the call to action text
Music overlay permitted

Technical Specifications:

Technical specifications for ad avails are the same as main assets, except for the following differences:

Resolution: HD (1920x1080)
Format: MP4 / H.264 or H.265
Bitrate: >30 Mbps

Credit requirements & marketing deliverables

The details of this section are outlined in the Producer Handbook.

Credit requirements

Before delivery, you are required to send the final main and bonus content assets, including all credits and logos, to your TELUS originals Production Executive for approval.

Credit requirements

Marketing deliverables

All marketing assets created by filmmakers for all platforms, including and beyond TELUS platforms, must adhere to TELUS originals Brand Standards and receive approval.

Marketing deliverables

Download brand assets

Before you download these assets, please ensure your use of logos and all brand assets adheres to the TELUS originals Brand Standards as set out in the Producer Handbook.