Shop Online Like a Pro this Black Friday: Insider Tips from TELUS
Daily Life · Nov 4, 2025
Black Friday is the
Grey Cup
of shopping in Canada. And like any championship game, you need a winning strategy. As a digital marketer at TELUS, I've seen firsthand how smart shoppers maximize their savings while others miss out. If you’re looking to get the best online Black Friday deals for the latest smartphones, internet plans, or home security products, I’m sharing my insider playbook for navigating Black Friday like a seasoned pro.
But, first let’s go over one of the most common questions I see: are Black Friday deals worth getting excited for?
Are Black Friday Deals in Canada any good?
Let’s look at the big picture: according to
Stats Canada
“In 2023, the $69.2 billion in sales in November were just above the $69.1 billion Canadian retailers sold in December”. In 2024, it was 70.9 billion in November to December’s 72 billion, but Cyber Monday
landed in December last year. It does fluctuate by product type
, but typically Black Friday is the busiest time for retailers - and it’s been this way since the late 2000’s.Canadian businesses started borrowing the Black Friday shopping tradition from our southern neighbour as a way to stay competitive.
The Canadian dollar was on par (or above) the US dollar from 2007-2012
and lots of Canadians were hopping the border to get the Black Friday weekend deals. Now Canadian businesses (like TELUS) offer tons of deals and discounts of their own to entice shoppers, and a lot of them can be found online throughout November.But, just because something is on sale doesn’t mean you should buy it. To get the best deals on Black Friday you’ll need a budget.
1. Set Your Budget (And Actually Stick to It)
Black Friday can be overwhelming. Those "70% OFF!" signs are designed to make you impulse-buy things you don't need. Here's how to stay in control:
Build Your Budget Beforehand
Before you even look at a deal, use these free tools from the Government of Canada to create a spending plan:
Budget Planner
: Use this to map out your income and expenses before the deals drop. Knowing your cash flow helps you define realistic spending limits.Financial Goal Calculator
: Planning a major purchase, like a new device? Use this tool to see how much you need to set aside over time to reach your goal responsibly.Once your budget is set, apply these rules to the shopping event itself:
Identify your must-haves. Make a list of what you actually need. New phone? Smartwatch? Wireless earbuds? Write it down. Last year, my priority was getting a new
home security system
.Set dollar limits. Assign a maximum spend for each item and stick to it! If you’re looking for a baseline of iPhone and Android phone prices you can browse TELUS’ phone catalog for
new and certified pre-owned phones
.Pro insider tips: At TELUS we have
bundle deals
that give you more value for your money. Instead of buying items separately, look for packages that combine devices with accessories or services—you'll stretch your budget further.Additionally, if you’re a TELUS customer you’ll have access to the
TELUS Rewards program
which lets you redeem points for gift cards and discounts from everyday brands. Be sure to check
if one of your must-have items is on a discount before you shop!2. Sign Up for Email Notifications
As someone who struggles to keep up with their emails on a good day, signing up for more emails is a tough sell. But, if you want the best deals being on a mailing list provides two major benefits:
Early access. Email subscribers often get notified of deals before everyone else.
Personalized offers. Based on your account information, and your interests, you may receive targeted deals.
If you’re in the market for a new iPhone, internet plan, or home security product you can sign up to
TELUS’s email list
to be the first to know when our Black Friday deals
go live. Which ties in with my final point…3. Know When to Shop: Timing is Everything
Black Friday isn't just one day, it's a multi-week event. Here's your timeline strategy:
Pre-Black Friday (Early to Mid-November)
-Early bird deals start appearing
-Email subscribers get exclusive previews
-Some of the best deals actually drop here, as companies look to beat the competition to the punch
Insider strategy: If you see a great deal on your must-have item, don't wait - prices don't always get better on Black Friday itself.
Black Friday (November 28, 2025)
-Main event with maximum number of deals
-Flash sales throughout the day
-Highest traffic, so popular items sell out fast
Insider strategy: If you can, shop early. Many online deals go live at midnight or 6 AM. Check back multiple times throughout the day for flash sales. If you’re an existing TELUS customer I would
recommend downloading the My TELUS app
since it can save and pre-populate payment information to make checkout faster.Cyber Monday (December 1, 2025)
-Online-focused deals
-Often features different products than Black Friday
-Last chance for many promotions before they end
Insider strategy: If you missed out on Black Friday, this is your redemption round.
Cyber Monday typically has deals
on more ‘techy’ items like accessories, smart home devices, and wearables. Plus, bundle deals are often refreshed with new combinations.Final Thoughts
Black Friday shopping doesn't have to be stressful or chaotic. With a solid budget, the right tools, and strategic timing, you'll be shopping like a pro.
Remember: the best deal isn't always the biggest discount, it's the one that gets you what you actually need, at a price that fits your budget, with the quality and service you deserve. Consider features like TELUS’
5-Year Rate Plan Price Lock
which guarantees your mobile phone plan price for five years - peace of mind goes a long way.Ready to get shopping? Sign up for
TELUS email notifications
and download the My TELUS app
today so you're ready when the deals drop.
