3. The purposes of linking accounts are:
a. To integrate your Third Party loyalty account from the Third-Party Portal with your TELUS Rewards account on TELUS Rewards platform in order to allow TELUS to track, redeem, transfer, and manage your loyalty points, rewards, or benefits. By linking your accounts, you authorize TELUS to access information related to your Third Party loyalty account, including but not limited to your loyalty points, transaction history, and rewards eligibility;
b. To allow the Third Party to share your Third Party loyalty account information with TELUS, so we may understand your needs and preferences for particular products, services, and lifestyle activities, and may make personalized recommendations or offers about new products and services to you; and
c. To allow TELUS to share your TELUS Rewards loyalty account information with the Third Party, so that the Third Party may understand your needs and preferences for particular products, services, and lifestyle activities, and may make personalized recommendations or offers about new products and services to you.