Videography - Brand Resource Centre

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Videography

Videography brings the TELUS brand to life for our customers. Whether it is inspirational, technical, instructional or fun, any video should reflect the simplicity and optimism of the visual language in our

TELUS brand

aesthetic.

Overview

Follow these guidelines to learn more about our photography style, video consultations and how to engage the TELUS Studios team.

Follow the videography overview

Cinematography

This section will help you learn more about how to properly follow the TELUS cinematography guidelines.

Learn more about the cinematography guidelines

Music and audio

Take a look at some best practices to follow the music and audio guidelines at TELUS.

Follow the music and audio guidelines

Legal considerations

It is vital that all legal considerations are followed in all TELUS video projects.

Read the legal considerations

Post-production

While preference is always to have a professional photo editor as part of the TELUS Studios team, please ensure these post-production guidelines are followed.

Learn more about the post production guidelines

Title standards

When adding typography, names, and titles to video content for TELUS, follow these title guidelines to ensure consistency and brand standards are being met.

Follow the title standards

Video supers and end frames

Ensure brand consistency with fonts, colours, logos and other elements, across video supers and end frames by following these guidelines.

Read the video supers and end frames guidelines

Transcription and translation

As part of a proud Canadian company, ensure that guidelines are being met in both official Canadian languages by following these guides.

Learn more about the transcription and translation guidelines

TERRITORIAL ACKNOWLEDGEMENT

The TELUS team acknowledges that our work spans many Territories and Treaty areas and we are grateful for the traditional Knowledge Keepers and Elders who are with us today, those who have gone before us and the youth that inspire us. We recognize the land and the benefits it provides all of us, as an act of Reconciliation, as recommended by the Truth and Reconciliation Commission’s (TRC) 94 Calls to Action and gratitude to those whose territory we reside on, work on or are visiting. Learn more about TELUS’ commitments to Reconciliation.