SEO (search engine optimization) - Brand Resource Centre

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SEO (search engine optimization)

Ensuring TELUS content is optimized on every page of telus.com is important for our digital brand presence. By incorporating our SEO best practices into our web pages, we greatly improve the likelihood of ranking well in search engines and driving organic traffic. For a fun introduction to how search engines work, check out Google’s documentation on

How Search Works

Introduction to SEO

This introduction to SEO will teach you more about SEO, who it impacts and provide a curated list of SEO resources to help you to better understand this wide ranging subject.

Learn more about our introduction to SEO

SEO on-page basics

On-page SEO is the practice of optimizing elements on a page on a website in order to rank higher and earn more relevant traffic from search engines.

Learn more about SEO on-page basics

URLs and links

Building our site in a way that facilitates easy crawling is important for SEO success. This section includes URL structure best practices, canonical URLs, hreflangs, internal linking and breadcrumbs.

Learn more about URLs and links

User experience and SEO

Over the years, Google has begun to reward top positions to websites that provide the best user experience. This section talks about page speed, Google’s Core Web Vitals and mobile-first indexing.

Learn more SEO and User Experience

HTTP response status codes, crawling and indexability

In order to drive traffic, you need to make sure your content is accessible to search engine crawlers. This section talks about status codes and how to check to make sure that your page is being indexed.

Learn more about status codes and indexability

Page turndowns

Learn the best practices around turning down, or deleting web pages.

Learn more about turning down a web page

Keyword research

Learn more about keyword research, how it impacts webpage traffic and best practices for incorporating keyword research into your workflow.

Learn more about keyword research for your webpages

TERRITORIAL ACKNOWLEDGEMENT

The TELUS team acknowledges that our work spans many Territories and Treaty areas and we are grateful for the traditional Knowledge Keepers and Elders who are with us today, those who have gone before us and the youth that inspire us. We recognize the land and the benefits it provides all of us, as an act of Reconciliation, as recommended by the Truth and Reconciliation Commission’s (TRC) 94 Calls to Action and gratitude to those whose territory we reside on, work on or are visiting. Learn more about TELUS’ commitments to Reconciliation.