Ensuring TELUS content is optimized on every page of telus.com is important for our digital brand presence. By incorporating our SEO best practices into our web pages, we greatly improve the likelihood of ranking well in search engines and driving organic traffic. For a fun introduction to how search engines work, check out Google’s documentation on
Introduction to SEO
This introduction to SEO will teach you more about SEO, who it impacts and provide a curated list of SEO resources to help you to better understand this wide ranging subject.
SEO on-page basics
On-page SEO is the practice of optimizing elements on a page on a website in order to rank higher and earn more relevant traffic from search engines.
URLs and links
Building our site in a way that facilitates easy crawling is important for SEO success. This section includes URL structure best practices, canonical URLs, hreflangs, internal linking and breadcrumbs.
User experience and SEO
Over the years, Google has begun to reward top positions to websites that provide the best user experience. This section talks about page speed, Google’s Core Web Vitals and mobile-first indexing.
HTTP response status codes, crawling and indexability
In order to drive traffic, you need to make sure your content is accessible to search engine crawlers. This section talks about status codes and how to check to make sure that your page is being indexed.
Page turndowns
Learn the best practices around turning down, or deleting web pages.
Keyword research
Learn more about keyword research, how it impacts webpage traffic and best practices for incorporating keyword research into your workflow.
