Ensuring TELUS content is optimized on every page of telus.com is important for our digital brand presence. By incorporating our SEO best practices into our web pages, we greatly improve the likelihood of ranking well in search engines and driving organic traffic. For a fun introduction to how search engines work, check out Google’s documentation on
This introduction to SEO will teach you more about SEO, who it impacts and provide a curated list of SEO resources to help you to better understand this wide ranging subject.
On-page SEO is the practice of optimizing elements on a page on a website in order to rank higher and earn more relevant traffic from search engines.
Building our site in a way that facilitates easy crawling is important for SEO success. This section includes URL structure best practices, canonical URLs, hreflangs, internal linking and breadcrumbs.
Over the years, Google has begun to reward top positions to websites that provide the best user experience. This section talks about page speed, Google’s Core Web Vitals and mobile-first indexing.
In order to drive traffic, you need to make sure your content is accessible to search engine crawlers. This section talks about status codes and how to check to make sure that your page is being indexed.
Learn the best practices around turning down, or deleting web pages.
Learn more about keyword research, how it impacts webpage traffic and best practices for incorporating keyword research into your workflow.