Product naming

It is important that the names of our products are simple for our customers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all of TELUS Business.

Naming or renaming a product

Start your process by downloading a naming brief, which will present you with key questions to consider when naming or renaming a product.

Download a naming brief

Guiding principles

Consider these guiding principles for choosing a name for your product to ensure for a consistent and simple customer experience.

Learn more about guiding principles
The TELUS team acknowledges that our work spans many Territories and Treaty areas and we are grateful for the traditional Knowledge Keepers and Elders who are with us today, those who have gone before us and the youth that inspire us. We recognize the land and the benefits it provides all of us, as an act of Reconciliation, as recommended by the Truth and Reconciliation Commission’s (TRC) 94 Calls to Action and gratitude to those whose territory we reside on, work on or are visiting. Learn more about TELUS’ commitments to Reconciliation.
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