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Motion principles

Adhering to motion principals as a designer helps create a uniform experience for our users as they move throughout the TELUS website. Be sure to check that your design follows the guides below.

Fundamentals of motion

Learning the basics when creating motion graphics is key. As a designer you should be aware of hierarchy, feedback and personality when creating any moving component.

Learn more about fundamentals of motion

Motion principles for accessibility

Writers, developers and designers must work together to ensure any motion is properly created so that all users can still understand the message even if they have reduced motion settings turned on.

Learn more about motion principle accessibility

Dimensional plane (X, Y, Z-axis)

Understanding how components move along a dimensional plane will help ensure correct grid use with designing motion.

Learn more about Dimensional plane

Transitions

Motion communicates that a transition has occurred. Read the following guide to learn about different kinds of transitions along with feedback, status, and easing.

Learn more about transitions

The role of continuity

Continuity is extremely important for users as they interact with a product. Designing recognizable patterns can aid in the understanding of the product and ultimately create a more friendly experience.

Learn more about continuity

Motion choreography

Sequencing movements in a predictable and intuitive way will help the user’s understanding of what is taking place on their page. Good choreography will help maintain the user's focus throughout multiple actions.

Learn more about motion choreography

Motion speed (timing)

Proper motion speed timing ensures less complications with the user's flow throughout a task. There should be enough time passing to show an action has been triggered, but not too slow or fast so that the user misses it.

Learn more about motion speed (timing)
The TELUS team acknowledges that our work spans many Territories and Treaty areas and we are grateful for the traditional Knowledge Keepers and Elders who are with us today, those who have gone before us and the youth that inspire us. We recognize the land and the benefits it provides all of us, as an act of Reconciliation, as recommended by the Truth and Reconciliation Commission’s (TRC) 94 Calls to Action and gratitude to those whose territory we reside on, work on or are visiting. Learn more about TELUS’ commitments to Reconciliation.
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