In-store retail communications should drive purchase motivation and demonstrate points of differentiation to the consumer by delivering the right message in the right location.

There are various elements that make up our communications: visuals, typography, white space and other basic principles. Each element needs to be organized, prioritized and used strategically.

Each TELUS store design falls into one of three store formats. These are differentiated from one another by the exterior window style and in-store fixtures.

Learn how we format headlines, subheads, body copy, callouts, supers and notations and legal typography for our in-store retail experiences.

The TELUS logo should be used on storefront communications, printed materials and OOH type assets.

In-store retail design relies on two main design elements: price point and the use of TELUS imagery. Read about the balance between them and how to design for retail.

Windows are a great place to showcase brand charm and entice customers. Messaging should be simple and concise so that it’s easily digestible in passing.

A place to display highly compelling offers and information. As a result, it is important to keep messaging very tactical and easily digestible.

Learn about the best practices for animated and static digital merchandise. Access templates that can help guide you in creating both.

Learn about the best practices for backlits, a compelling brand opportunity within the store.

Learn about the best practices for armoires, a space embedded within product shelves to display brand messaging.

Learn about the best practices for dealer ad mats, a print ad sponsored by dealer locations to drive traffic. 

Learn about the best practices for table headers and production tables, a product specific section within the store.