Every interaction with our brand should be unmistakably TELUS. Our brand identity is clean and simple. It distinctively features nature, whitespace and a friendly upbeat tone.
Brand and design introduction
Unleash the potential of TELUS' renowned brand with standard design elements.
Brand and design basics
Learn more about what you’ll need to get started to meet the basic requirements of TELUS design guidelines and standards.
Brand look and feel
The clean, contemporary and friendly TELUS aesthetic can be achieved when we balance our creative toolkit. Learn more about the hierarchy of our brand colours along with imagery that creates distinct TELUS experiences.
Creative balance
Achieving the right creative balance starts with an understanding of the hierarchy of elements that makes the TELUS brand recognizable, including those elements that are mandatory.
TELUS colour palette
The TELUS colours are the foundation of our brand look and feel. Our main brand colours are white, purple and green. Follow these guidelines to ensure TELUS standards are being applied.
Expanded colour palette
This expanded set of colours are only to be used by professional TELUS designers and must meet all usage standards. These colours are an expansion of our core TELUS brand colours.
Secondary colour palette (digital only)
Secondary colour palettes are only available for digital use with prior approval. They are a departure from the TELUS palette, and are only used when contrast is needed in addition to our core colours.
Typography
We want to ensure our customer experience is easy to navigate by using fonts and colours that are easy and clear to read. Helvetica Now for TELUS is our primary font for all customer-facing communication.
Stylistic alternates
Helvetica Now for TELUS includes stylistic alternates that should be used for all headlines, subheads, logos and large-scale CTAs. It should not be used for body copy or large content blocks of any kind.
TELUS Friendly Future Foundation brand experience
Learn how to use imagery that highlights the work of TELUS Friendly Future Foundation and guidelines on how to use their logo and trademark.
Infographics
We are always looking for ways to simplify complexity and communicate information as friendly and as clearly as possible. Infographics can help simplify a complex process, information flow or visually present data.
Error page guidelines for My TELUS
Follow these guidelines when creating error pages within My TELUS to create more effective pages, that are on brand, in less time.
Tools
