Design foundations - Brand Resource Centre

What's new

BRC Copilot

Non-TiD/XiD user, agency partner or vendor? Access guidelines and assets

Design foundations

Every interaction with our brand should be unmistakably TELUS. Our brand identity is clean and simple. It distinctively features nature, whitespace and a friendly upbeat tone.

Brand and design introduction

Unleash the potential of TELUS' renowned brand with standard design elements.

Learn more about TELUS's brand and design elements

Brand and design basics

Learn more about what you’ll need to get started to meet the basic requirements of TELUS design guidelines and standards.

Learn more about TELUS's brand and design basics

Brand look and feel

The clean, contemporary and friendly TELUS aesthetic can be achieved when we balance our creative toolkit. Learn more about the hierarchy of our brand colours along with imagery that creates distinct TELUS experiences.

Follow the brand look and feel guidelines

Creative balance

Achieving the right creative balance starts with an understanding of the hierarchy of elements that makes the TELUS brand recognizable, including those elements that are mandatory.

Learn more about creative balance

TELUS colour palette

The TELUS colours are the foundation of our brand look and feel. Our main brand colours are white, purple and green. Follow these guidelines to ensure TELUS standards are being applied.

Learn more about the TELUS colour palette

Expanded colour palette

This expanded set of colours are only to be used by professional TELUS designers and must meet all usage standards. These colours are an expansion of our core TELUS brand colours.

Learn more about the expanded colour palette

Secondary colour palette (digital only)

Secondary colour palettes are only available for digital use with prior approval. They are a departure from the TELUS palette, and are only used when contrast is needed in addition to our core colours.

Learn more about the secondary colour palette

Typography

We want to ensure our customer experience is easy to navigate by using fonts and colours that are easy and clear to read. Helvetica Now for TELUS is our primary font for all customer-facing communication.

Learn more about TELUS typography

Stylistic alternates

Helvetica Now for TELUS includes stylistic alternates that should be used for all headlines, subheads, logos and large-scale CTAs. It should not be used for body copy or large content blocks of any kind.

Learn more about stylistic alternates

TELUS Friendly Future Foundation brand experience

Learn how to use imagery that highlights the work of TELUS Friendly Future Foundation and guidelines on how to use their logo and trademark.

Get to know the TELUS Friendly Future Foundation brand experience

Infographics

We are always looking for ways to simplify complexity and communicate information as friendly and as clearly as possible. Infographics can help simplify a complex process, information flow or visually present data.

Follow these infographic guidelines

Error page guidelines for My TELUS

Follow these guidelines when creating error pages within My TELUS to create more effective pages, that are on brand, in less time.

Learn more about creating error pages

Tools

Image library

TERRITORIAL ACKNOWLEDGEMENT

The TELUS team acknowledges that our work spans many Territories and Treaty areas and we are grateful for the traditional Knowledge Keepers and Elders who are with us today, those who have gone before us and the youth that inspire us. We recognize the land and the benefits it provides all of us, as an act of Reconciliation, as recommended by the Truth and Reconciliation Commission’s (TRC) 94 Calls to Action and gratitude to those whose territory we reside on, work on or are visiting. Learn more about TELUS’ commitments to Reconciliation.