At TELUS we often work with other brands to deliver specific products, services and experience. When we are co-branding it is important that we deliver a seamless TELUS experience. We have gathered the resources to ensure that co-branding is done according to our brand guidelines.
Branding with a third party or partner is also referred to as, “co-branding”. Co-branding is when a brand enters a strategic agreement with one or several other brands to provide a product, service, or experience.