Calls to action (CTAs) and link text

A call to action button and link copy should describe the next action. Avoid using expressive copy like “Let’s do this” and instead use descriptive copy such as “Start set up”.


Common problems

Common problems

  • Provide information on the associated action or destination
  • Avoid the words “click here.” The text should be descriptive of the content the link will lead to or the action performed
  • You can use “Learn more”  if the content is educational; avoid overuse of this call-to-action where possible
  • Use hidden text to support “Learn more” links to provide context for people using screen readers

  • Provide information on the associated action or destination
  • Avoid the words “click here.” The text should be descriptive of the content the link will lead to or the action performed
  • You can use “Learn more”  if the content is educational; avoid overuse of this call-to-action where possible
  • Use hidden text to support “Learn more” links to provide context for people using screen readers



Explore more

Explore more