Design


Design


Accessibility for design


Co-branding

At TELUS we often work with other brands to deliver specific products, services and experience. When we are co-branding it is important that we deliver a seamless TELUS experience. We have gathered the resources to ensure that co-branding is done according to our brand guidelines.


    Consumer Advertising

    TELUS has one of the most recognizable brands that shines through in all of our advertisements. Here you will learn how to create our iconic campaigns with templates and tips for each media type.


      Design foundations

      Every interaction with our brand should be unmistakably TELUS. Our brand identity is clean and simple. It distinctively features nature, whitespace and a friendly upbeat tone.


      Iconography

      Our TELUS icons are used as a quick visual reference or to simplify complicated concepts or processes. The following guides will help you learn about our icon principles, colours and usage.


      Imagery and Photography

      The core of our visual language should be reflected in the simple and optimistic imagery and photography used in TELUS branding. Our images should be bright, friendly, approachable, natural and realistic with a presence of clean light.


      In-store retail

      Learn about the different kinds of stores TELUS has and access the templates needed to design for our all of our retail experiences.


        Logo usage & architecture

        The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.


        Motion principles

        Adhering to motion principals as a designer helps create a uniform experience for our users as they move throughout the TELUS website. Be sure to check that your design follows the guides below. 


          Stationery and templates

          The following tools are for you to use when you are creating internal and external communications, ensuring consistency at every part of the customer journey.


          TELUS social media

          Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.

          Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit go/socialmedia.

          Accessibility for design


          Co-branding

          At TELUS we often work with other brands to deliver specific products, services and experience. When we are co-branding it is important that we deliver a seamless TELUS experience. We have gathered the resources to ensure that co-branding is done according to our brand guidelines.


          Consumer Advertising

          TELUS has one of the most recognizable brands that shines through in all of our advertisements. Here you will learn how to create our iconic campaigns with templates and tips for each media type.


          Design foundations

          Every interaction with our brand should be unmistakably TELUS. Our brand identity is clean and simple. It distinctively features nature, whitespace and a friendly upbeat tone.


          Iconography

          Our TELUS icons are used as a quick visual reference or to simplify complicated concepts or processes. The following guides will help you learn about our icon principles, colours and usage.


          Imagery and Photography

          The core of our visual language should be reflected in the simple and optimistic imagery and photography used in TELUS branding. Our images should be bright, friendly, approachable, natural and realistic with a presence of clean light.


          In-store retail

          Learn about the different kinds of stores TELUS has and access the templates needed to design for our all of our retail experiences.


          Logo usage & architecture

          The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.


          Motion principles

          Adhering to motion principals as a designer helps create a uniform experience for our users as they move throughout the TELUS website. Be sure to check that your design follows the guides below. 


          Stationery and templates

          The following tools are for you to use when you are creating internal and external communications, ensuring consistency at every part of the customer journey.


          TELUS social media

          Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.

          Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit go/socialmedia.