Frequently asked questions (FAQ) about TCR Business Registration for U.S. SMS — For TELUS Business customers

A Brand ID is a collection of information used to identify the business sending an SMS. A brand identifies the company or entity the end user believes to be sending a message. For example: If an HVAC company, Acme HVAC, sends SMS maintenance reminders to its end customers using TELUS Business Connect, the brand would be identified as Acme HVAC. In most cases, a brand equals a legally registered company name.

A campaign lets us know how you're using your phone numbers to send SMS. A company will typically have only one brand ID but may have several campaign IDs, depending on its SMS usage. For example: If the medical facility Acme Healthcare wants to send appointment reminders to its end customers over text messages, the Campaign ID for that usage would be “appointment reminders.”

Registration costs vary depending on the registered campaign type and SMS usage. Costs will include a one-time brand registration fee, an optional one-time brand vetting fee, one-time campaign vetting fees and monthly campaign fees. These fees for your registration are from The Campaign Registry (TCR), aggregators and vetting agencies and will be added to your TELUS Business Connect invoice. As a short term promotion, TELUS Business Connect is not charging any additional fees as part of the TCR registration process and you will be notified when this changes.

There is a three-month minimum commitment. You won’t be able to delete a campaign for three months after the registration date.

If you want to opt out of registering with TCR, you may do so, but your SMS messaging to the U.S. will be disabled from your account.

TELUS Business Connect doesn't allow unregistered message traffic to the U.S. across our network.

You must have your brands and campaigns registered and the numbers associated with the newly registered campaigns to continue using SMS to the U.S. The deadline has been extended, but a new deadline will be announced. Until registration is completed, TELUS Business Connect can’t enable SMS to the U.S. on any new numbers and won’t be able to provide support for SMS issues.

Any super admin at your company can register your business using our process, which is connected to TCR, where vetting and approval of brands and campaigns occur.

Yes. Email notifications have been sent, informing customers of the need to register.

Regardless of how you are using SMS or how often you send messages, you are required to register with TCR to use SMS. For customers sending less than 15,000 SMS messages per month, a low-volume campaign may meet your business needs.

Some companies must undergo additional vetting to determine business trustworthiness along with registration. This will apply to specific industries or use cases and companies that need to send more than 6,000 SMS/day. Once vetted, your company is assigned a trust score—the higher your trust score, the more significant the deliverability of your messages will be. TELUS Business Connect uses third-party, TCR-approved vendors to manage the vetting process.

You may view the status of your brand or campaign registrations at any time within the TELUS Business Connect Admin Portal. Sign in to your account and go to > > to check your registration status. Additionally, your account administrators will get email notifications on the status of your brand or campaign changes.

To ensure the quickest turnaround of your request, please correctly fill out the US SMS Registration form in . If rejected due to incorrect information, the approval process will start all over again. Go to the

Setting up TCR article

for steps.

You can easily do this from . Sign in to your account and go to > > to check your registration status (i.e., you should have a “registered” brand, a “registered” campaign and all phone numbers assigned to the registered campaign with an enabled status).

No, we only require one registration per business. However, new numbers are not automatically assigned to your existing campaign and must be assigned to your campaign before SMS is enabled. Read the section of the

Setting up TCR

article for more information and steps.

Yes, you need to register to continue using SMS to the U.S. regardless of how you're using it.

We highly encourage you to set up TCR as soon as your account is established and before transferring your numbers. This proactive step will help minimize any potential interruption in service. Additionally, completing TCR before the transfer process will allow you to quickly assign your numbers to your desired campaign and activate them immediately.

No, you can’t use your old TCR registration with TELUS Business Connect if you intend to use U.S. SMS with us. You have to start the registration again from . Sign in to your account and go to > > .

Yes, you can register multiple brands and campaigns with TCR. However, in most cases, you’ll only need one registered brand and multiple campaigns.

Brand approvals are typically done within 10 minutes if all details are entered correctly. It is vital to fill out the form with correct and accurate information to avoid delays.

TCR verifies a business's federal registration through its official business name. Using a legally registered business name that exactly matches the federal registration number is necessary.

We only register customers with a federal business registration ID/corporation number. If you haven't registered your business, we recommend completing this step if you need to use SMS to the U.S. with TELUS Business Connect.

If your Brand ID is pending registration approval, you can’t modify the details until you receive a confirmation or rejection from TCR.

When registering a brand in the Admin Portal, you can access its pending, accepted, or rejected status. In the event of a rejection, you'll receive a clear explanation of the reason for the decision.

Yes, you can modify campaigns after they’ve been rejected by TELUS Business Connect or downstream carriers with a rejection reason and you see a “Registration Unsuccessful” status.

Obtaining consent

is a crucial requirement for all businesses using SMS, regardless of the nature of the communication. This requirement can be as straightforward as someone reaching out to you with a question and you responding or as comprehensive as having written consent. For more information, you can check out Page 12 of the CTIA guidelines, which provides in-depth guidance on this important topic.

Opt-in keywords and messages, as well as “help” keywords and messages, may not always be necessary depending on your specific use case. However, TCR still asks us to provide examples of how you use these keywords for reference. Opt-out keywords are a carrier requirement and a crucial aspect of responsible messaging practices.

Yes, you must add all of your numbers to a campaign. If you don’t assign each number to a campaign, U.S. SMS won’t be enabled on the unassigned number.

You can assign any phone number to a TCR campaign if you use TELUS Business Connect as the SMS provider. This includes softphones, direct numbers, call queues, deskphones, company numbers, etc.

However, you can’t assign the following number types to a campaign:

As a reminder, you can only assign a number to one campaign. If you need to assign it to a different campaign, you’ll need to remove the number from the first campaign and then reassign it to the other.

It means you haven't shared three specific real-life samples on the form. This rejection could happen if you responded with “N/A,” mentioned "conversational use" or left some fields blank. You must provide at least three unique examples.

This rejection means that the samples provided were either too short or too long. Make sure the samples are between the required character length.

Don't forget to fill in the opt-in/out/help sections. Add your company name and the form will pre-fill the rest. To avoid rejection, provide answers that align with the pre-filled examples. Avoid filling fields out with “N/A” or "conversational use", leaving the fields blank or not following the given format.

Please visit

Troubleshooting TCR application rejections

to see a list of all rejection reasons and what actions you’d need to take.

By default, you can assign up to 49 numbers to one campaign. If you wish to add more, you must contact

Customer Support

. Only campaigns you successfully registered will appear on the list of available choices when assigning numbers.

If your TCR campaign is successfully registered, assigning a number to that campaign and enabling SMS for the number typically takes a couple of hours.

: Enhanced business SMS numbers and high-volume SMS numbers can’t share the same TCR campaign.