Troubleshooting for TELUS Business customers: The Campaign Registry (TCR) SMS application rejections

601

The content you submitted for the campaign has info that doesn’t match what you checked.

You must check the appropriate box on the page if you plan to use links, number pooling, direct lending, etc.

: A mortgage company that didn’t select the “Direct Lending” or “Loan Arrangement” attribute will be rejected. Your application’s sample message must match your company’s vertical (product or service). If you selected “Embedded URL,” you must include the URL in the sample message.

: You can only select one vertical.

602

Your sample messages don’t match your business type.

You need to draft messages that reflect what your business does.

: If you own a clothing store, your messaging shouldn’t reference appointment reminders.

603

Your website, brand name and/or sample messages don’t match.

Everything you enter in your TCR application should reflect your business type.

: The messaging and website of a doctor’s office should be directly related to the work of a doctor’s office.

701

One or more of your sample messages mentions marijuana.

Remove all references to marijuana, including slang terms.

702

One or more of your sample messages mentions guns or ammunition.

Remove any mention of firearms or ammunition, including slang terms.

703

One or more of your sample messages mentions explicit or sexual content.

Remove any mention of sexual or explicit information, including slang terms.

704

One or more of your sample messages mentions gambling.

Remove any reference to gambling, including slang terms.

705

One or more of your sample messages contains hate speech.

Remove any reference to hateful terms and phrases (racist, xenophobic, etc.), including slang terms.

706

One or more of your sample messages refers to alcohol.

You can’t submit sample messages about alcohol without providing proof of age-gating (e.g. date-of-birth entry page). You must include a screenshot in your application to serve as proof that you are verifying age.

707

One or more of your sample messages talks about tobacco or vaping.

You can’t submit sample messages about tobacco or vaping without providing proof of age-gating (e.g. date-of-birth entry page). You must include a screenshot in your application to serve as proof that you are verifying age.

708

One or more of your sample messages intends to generate leads to your business and/or referrals to another company that isn’t yours.

Remove any language that is lead-related or any referral messaging to other third-party companies from your sample message(s).

709

One or more of your sample messages includes information on high-risk financial services (e.g. stock markets, hedge funds, crypto, NFTs, etc.)

You can’t use SMS messaging to generate leads for hedge funds, stock market investments, etc. Remove any mention of these from your sample message(s).

710

You’ve registered your company information, not the specific brand.

If you own multiple brands, you must register the exact brand that’s sending the messages.

: If you’re a software company but also own a doctor’s office, you need to enter the doctor’s office information in your application, not information on the software company.

711

You’ve used the same EIN for multiple brands registered.

You can only use one Corporate Tax ID for a brand. If you own multiple brands, each one should have its own corporation ID.

712

Your registration indicates that you’re a direct lending arrangement company.

If you’re a direct loan lender, you should clearly state that you’re a direct loan lender in your sample messages, website URL, etc.

713

You didn’t use an email address with your company domain.

Your email address should contain your company domain.

:

: john_smith@acmecompany.com : john_smith@gmail.com

802

You’re trying to register as a sole proprietor.

If your business isn’t an official LLC or Corp you’ve registered with the IRS or Canada Revenue Agency, TCR won’t accept your application.

803

Your website has no language about users opting in to SMS.

The website you submit as proof of consent must have language on the page clearly stating how users are giving consent to receive your SMS messages.

804

Your website doesn’t include anything about getting consent from customers.

If you provide SMS messaging as an option on your website (e.g. via a ‘Contact us’ page intake form), the page must be publicly visible and include the appropriate language stating that by customers providing their phone number, they’re consenting to receive calls or SMS messages. If you don’t have a website intake form but gained consent another way (e.g. over the phone), you need to have proof of how you are obtaining consent.

806

You didn’t include an opt-out and/or help message.

You must enter an opt-out and help sample message on the page in the box(es) provided, using the keyword(s) entered.

9103

If you use a form to collect phone numbers, you didn’t include the opt-in language required on your website.

You need to add this language to your website before resubmitting.

9104

You didn’t provide enough details in the “How you obtain consent” section when you get consent outside of your website.

Provide a thorough description of how your consumer consents to receive SMS.

: If consent is obtained via physical forms (patient intake forms, attorney retainer agreements, employee handbooks, etc.), please describe how, where and when this process happens (it typically happens when you obtain the phone number).

9105

You didn’t provide the exact URL where the opt-in consent is obtained in the “How you obtain consent” section.

Include the exact URL where opt-in consent verbiage can be found on your website.

9106

Opt-out language missing from sample messages.

Edit your sample messages and make sure to include opt-out language (e.g. "Reply to opt out.") to at least one of your messages.

9201

You’ve included prohibited content in one or more of your sample messages.

Refer to the

SMS content policies

to ensure your campaign doesn’t violate any of these policies.

9202

You didn’t provide an age gate (alcohol/tobacco/vape).

Resubmit once you can show proper proof of age-gating. The best practice would be requiring a manual entry of MM/DD/YYYY prior to allowing access to the opt-in page. : Your website will be checked for age-gating.

9208

Your sample messages indicate lead generation or affiliated marketing.

Your sample messages and/or privacy policies reflect lead generation/affiliate marketing, which aren’t allowed by TCR. Review and change as needed and resubmit.

9209

Your sample messages indicate high-risk financial services marketing or lead generation.

Your messages or privacy policies reflect high-risk financial services, which aren’t allowed by TCR. Review and change as needed and resubmit.

9210

You provided information for a reseller/non-compliant KYC rather than the agency or software provider behind the brand.

Ensure your campaign complies with Know Your Customer (KYC). The brand is the message sender. The corporation ID and company information should reflect the message sender.

9212

Your campaign appears to be a direct lending arrangement, but you didn’t check the appropriate content attribute.

Please resubmit and ensure you select in the tab.

9301

Campaign attributes don’t match your website and/or sample message content.

Ensure the campaign attributes match the type of content on the website and sample messages.

: If your sample message contains a URL, check the box next to in the tab.

9302

Inconsistency between sample message(s) and use case.

Ensure your sample messages match your selected use case.

: If your use case is 2FA, your sample messages must reflect using a 2FA campaign.

9303

Inconsistency between website, brand name and/or sample messages, or inconsistent sample messages.

Ensure the website content, sample messages and brand are all consistent.

9401

You included a public shortened URL in your sample messages.

Carriers prohibit publicly shared shortened URLs (i.e. bitly.co, tinyurl.com, etc.). Please edit your sample messages and provide the full URLs.

9402

You didn’t include a URL when referencing it in your sample messages.

Add full-length URLs to your sample messages.

9403

You provided incorrect opt-in/opt-out/help keywords or messages.

Edit your messages.

9500

You’re a non-profit brand trying to set up a conversational campaign.

Currently, TCR doesn’t allow non-profit brands to register a conversational campaign. Please create an automated messaging campaign.

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