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Product highlights

Transaction-based market research using retail-to-grower transactions

Accurate, in-season, and accessible

Proven track record, in market since 2005

EZTrak study area is broken into four USDA regions: North Central, Northeast, South, and West

Provides insight into price, growth, and market share

Easy to use, and easy to access.

Key Features

  • Visibility into pricing

    Essential insights to help you navigate pricing volatility from supply chain constraints.

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  • In-season reporting

    New data is released each month, no longer requiring you to wait for an end-of-season snapshot.

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  • Clean and accurate data

    Data is cleansed regularly and anomalies are addressed, so you can track industry trends with confidence.

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  • Reporting & analysis

    Use pricing, growth, and market share reports that take transactional data and turn it into actionable insights.

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Benefits

  • Gauge price shifts in season

    No more waiting for end-of-season reporting. Timely data makes it easy to view market share and adjust in real-time.

  • Benchmark performance against competitors

    Track your products’ growth against the market to see how your brands are performing.

  • Shift strategy or respond to changing conditions

    With automatic report delivery, never miss an update – and stay ahead of the competition by adapting your strategy when market conditions change.

  • Justify or adjust pricing

    Price with confidence, using data to inform your strategy.

  • Gather market intelligence for product introductions

    Successfully launch new products, using market intelligence to ensure your price-point is competitive.

  • Empower your team

    Unlimited user IDs allow your entire marketing team to stay in the know.


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