Transaction-based market research using retail-to-grower transactions
Accurate, in-season, and accessible
Proven track record, in market since 2005
EZTrak study area is broken into four USDA regions: North Central, Northeast, South, and West
Provides insight into price, growth, and market share
Easy to use, and easy to access.
Visibility into pricing
Essential insights to help you navigate pricing volatility from supply chain constraints.
New data is released each month, no longer requiring you to wait for an end-of-season snapshot.
Clean and accurate data
Data is cleansed regularly and anomalies are addressed, so you can track industry trends with confidence.
Reporting & analysis
Use pricing, growth, and market share reports that take transactional data and turn it into actionable insights.
- Gauge price shifts in season
No more waiting for end-of-season reporting. Timely data makes it easy to view market share and adjust in real-time.
- Benchmark performance against competitors
Track your products’ growth against the market to see how your brands are performing.
- Shift strategy or respond to changing conditions
With automatic report delivery, never miss an update – and stay ahead of the competition by adapting your strategy when market conditions change.
- Justify or adjust pricing
Price with confidence, using data to inform your strategy.
- Gather market intelligence for product introductions
Successfully launch new products, using market intelligence to ensure your price-point is competitive.
- Empower your team
Unlimited user IDs allow your entire marketing team to stay in the know.