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EZTrak®

In-season insights into the U.S. crop protection market

Market intelligence for crop protection product manufacturers, based on actual sales transactions.

An aerial view of a tractor spraying a field.

Product highlights

Transaction-based market research using retail-to-grower transactions

Accurate, in-season, and accessible

Proven track record, in market since 2005

EZTrak study area is broken into four USDA regions: North Central, Northeast, South, and West

Provides insight into price, growth, and market share

Easy to use, and easy to access.

Key features

  • A man sitting in front of a computer screen.

    Visibility into pricing

    Essential insights to help you navigate pricing volatility from supply chain constraints.

  • A man and woman are standing in a corn field.

    In-season reporting

    New data is released each month, no longer requiring you to wait for an end-of-season snapshot.

  • A corn field with mountains in the background.

    Clean and accurate data

    Data is cleansed regularly and anomalies are addressed, so you can track industry trends with confidence.

  • Two people sitting at a desk viewing a report on a tablet.

    Reporting & analysis

    Use pricing, growth, and market share reports that take transactional data and turn it into actionable insights.

Benefits

    • Gauge price shifts in season

      No more waiting for end-of-season reporting. Timely data makes it easy to view market share and adjust in real-time.

    • Benchmark performance against competitors

      Track your products’ growth against the market to see how your brands are performing.

    • Shift strategy or respond to changing conditions

      With automatic report delivery, never miss an update – and stay ahead of the competition by adapting your strategy when market conditions change.

    • Justify or adjust pricing

      Price with confidence, using data to inform your strategy.

    • Gather market intelligence for product introductions

      Successfully launch new products, using market intelligence to ensure your price-point is competitive.

    • Empower your team

      Unlimited user IDs allow your entire marketing team to stay in the know.

  • Search over 14,000 manufacturer approved product labels.

    Get started today

    Contact us and a TELUS Agriculture & Consumer Goods sales representative will be in touch to assist you.

    Schedule a call with an expert