About us
Creating a unified, trusted and sustainable value chainThere are inefficiencies in how food and goods are produced, distributed and consumed globally. More goods are being produced than end up in the hands of consumers due to waste, spoilage, quality issues and inaccurate demand forecasting, impacting profitability and putting unnecessary strain on our natural resources. We're committed to enabling the most efficient production outcomes, while lowering the impact on our environment.
![](https://images.ctfassets.net/x9vf49eb1fms/2gGyJJvzNfyiwYNEAlVMoA/0ccf606a9659ca56eeea1ec381565890/20211109_TELUS_Agriculture_Food_Processor_5599_1.png?fm=webp&w=1080)
![](https://images.ctfassets.net/x9vf49eb1fms/6HNo588lLtTfaICaxIZdTP/ed47febae0e78c9d25c8918970588fbe/20210918_TELUS_Agriculture_Eco_Dairy_0307_1.png?fm=webp&w=1920)
of all food produced is wasted (FAO)
![](https://images.ctfassets.net/x9vf49eb1fms/5JPEM9juzOPzEGyJyNj7bG/c3305301b9872ce63ab900a3613f870a/tomatoes.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/2vl7C7CgmgwZQ2bgF7rJwt/f2ef491fa256f13be1d80ba4596ef610/20211012_TELUS_Agriculture_Feedlot_0387_3.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/2vl7C7CgmgwZQ2bgF7rJwt/f2ef491fa256f13be1d80ba4596ef610/20211012_TELUS_Agriculture_Feedlot_0387_3.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/2gGyJJvzNfyiwYNEAlVMoA/0ccf606a9659ca56eeea1ec381565890/20211109_TELUS_Agriculture_Food_Processor_5599_1.png?fm=webp&w=1080)
![](https://images.ctfassets.net/x9vf49eb1fms/6HNo588lLtTfaICaxIZdTP/ed47febae0e78c9d25c8918970588fbe/20210918_TELUS_Agriculture_Eco_Dairy_0307_1.png?fm=webp&w=1920)
of all food produced is wasted (FAO)
![](https://images.ctfassets.net/x9vf49eb1fms/5JPEM9juzOPzEGyJyNj7bG/c3305301b9872ce63ab900a3613f870a/tomatoes.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/6P0ZWjIatMmf1mVNiWHDvx/51cba71f83d0a4d2ecf77ac6e47950cf/20211012_TELUS_Agriculture_Feedlot_0068_3.png?fm=webp&w=1080)
![](https://images.ctfassets.net/x9vf49eb1fms/6G7xZAAfeuFRTAZbvTVwTj/e7e76ec2bb6c151a2ead03c6a3cc4d4f/iStock-1263103127.png?fm=webp&w=1920)
of consumers say traceability of products is important to them (National Retail Federation)
![](https://images.ctfassets.net/x9vf49eb1fms/7dUJJdvw5jvsB6QsPpUYAu/76ef8c072072b4bb074adf7c79e27951/Pilsner.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/5nekjmtTXK1gOiPDggdB2J/b4292fd3f8ea9560af09d631c8485063/20211003_TELUS_Agriculture_Fresh_St_Market_1428_1.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/5nekjmtTXK1gOiPDggdB2J/b4292fd3f8ea9560af09d631c8485063/20211003_TELUS_Agriculture_Fresh_St_Market_1428_1.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/6P0ZWjIatMmf1mVNiWHDvx/51cba71f83d0a4d2ecf77ac6e47950cf/20211012_TELUS_Agriculture_Feedlot_0068_3.png?fm=webp&w=1080)
![](https://images.ctfassets.net/x9vf49eb1fms/6G7xZAAfeuFRTAZbvTVwTj/e7e76ec2bb6c151a2ead03c6a3cc4d4f/iStock-1263103127.png?fm=webp&w=1920)
of consumers say traceability of products is important to them (National Retail Federation)
![](https://images.ctfassets.net/x9vf49eb1fms/7dUJJdvw5jvsB6QsPpUYAu/76ef8c072072b4bb074adf7c79e27951/Pilsner.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/2hSJUlW7F2kXKGN0llSYTU/3c7ab98dcdaa688b8009d42a753a379c/20210918_TELUS_Agriculture_Eco_Dairy_0834_1.png?fm=webp&w=1080)
![](https://images.ctfassets.net/x9vf49eb1fms/3rcRs2N1VOLHKzzFZUbS70/0008aa611cc3576e72ba9a5c8fd311a3/20211003_TELUS_Agriculture_Fresh_St_Market_1189_LR_RGB_1.png?fm=webp&w=1920)
of the population is willing to pay for sustainable products or services (Simon & Kucher)
![](https://images.ctfassets.net/x9vf49eb1fms/3bYUs5OGZ9UuDFUVen0Jtl/4fc204725929922e4d0e2d8606c9422c/soy.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/7wPahOOqGOZgmBrL07U8ag/e42b6d2c86dac48fa8c0cc185ab089f1/shutterstock_1140527699.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/7wPahOOqGOZgmBrL07U8ag/e42b6d2c86dac48fa8c0cc185ab089f1/shutterstock_1140527699.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/2hSJUlW7F2kXKGN0llSYTU/3c7ab98dcdaa688b8009d42a753a379c/20210918_TELUS_Agriculture_Eco_Dairy_0834_1.png?fm=webp&w=1080)
![](https://images.ctfassets.net/x9vf49eb1fms/3rcRs2N1VOLHKzzFZUbS70/0008aa611cc3576e72ba9a5c8fd311a3/20211003_TELUS_Agriculture_Fresh_St_Market_1189_LR_RGB_1.png?fm=webp&w=1920)
of the population is willing to pay for sustainable products or services (Simon & Kucher)
![](https://images.ctfassets.net/x9vf49eb1fms/3bYUs5OGZ9UuDFUVen0Jtl/4fc204725929922e4d0e2d8606c9422c/soy.png?fm=webp&w=640)
![](https://images.ctfassets.net/x9vf49eb1fms/6rWvDE0aftijcaVA1Lnb9H/b750fda2c696592c9e3bd6e29839676b/Explore-open-roles_1.png?fm=webp&w=1200)
Our history
Our aquisition companies allowed us to build an end-to-end value chain ecosystem never-before-seen.
Our history
Our aquisition companies allowed us to build an end-to-end value chain ecosystem never-before-seen.
2017
How it started
![](https://images.ctfassets.net/x9vf49eb1fms/1xxz3dAjcTfANYfmkXXo4H/d39135cf3d77d458e230b3536b41a83c/20190702_TELUS_Agriculture_Lifestyle_6309.jpg?fm=webp&w=3840)
The seed of an idea
TELUS, a world-leading communications and IT company, sees the opportunity to digitally transform and connect the global agriculture and food value chain emerging from a team member's MBA capstone project.
![](https://images.ctfassets.net/x9vf49eb1fms/1xxz3dAjcTfANYfmkXXo4H/d39135cf3d77d458e230b3536b41a83c/20190702_TELUS_Agriculture_Lifestyle_6309.jpg?fm=webp&w=3840)
The seed of an idea
TELUS, a world-leading communications and IT company, sees the opportunity to digitally transform and connect the global agriculture and food value chain emerging from a team member's MBA capstone project.
2018
Building our team
![](https://images.ctfassets.net/x9vf49eb1fms/4iLkrvJQrdlfNkboWXWk09/159581a2199c2239345e99b5b40a5ee2/20210918_TELUS_Agriculture_Eco_Dairy_0642_LR_RGB.jpg?fm=webp&w=3840)
Commitment grows
TELUS furthers its investment in agriculture and food by growing a team to develop the strategy for the new business unit.
![](https://images.ctfassets.net/x9vf49eb1fms/4iLkrvJQrdlfNkboWXWk09/159581a2199c2239345e99b5b40a5ee2/20210918_TELUS_Agriculture_Eco_Dairy_0642_LR_RGB.jpg?fm=webp&w=3840)
Commitment grows
TELUS furthers its investment in agriculture and food by growing a team to develop the strategy for the new business unit.
2019
![](https://images.ctfassets.net/x9vf49eb1fms/7DyCdnhKUWOiaZBt4RJzXb/acef0477c4c34f72d2fc14283381f7cf/logo_fah_white.png?fm=webp&w=3840)
Acquires Farm At Hand
![](https://images.ctfassets.net/x9vf49eb1fms/2R2Kv8hmf8zu4pUwemI3jK/aa4a5f24aaccd8b241b8cbd01ea29324/20190702_TELUS_Agriculture_Lifestyle_7618.jpg?fm=webp&w=3840)
Investing in farm digitization
TELUS acquires Farm At Hand, a farm management software company based in Canada.
Farm At Hand![](https://images.ctfassets.net/x9vf49eb1fms/2R2Kv8hmf8zu4pUwemI3jK/aa4a5f24aaccd8b241b8cbd01ea29324/20190702_TELUS_Agriculture_Lifestyle_7618.jpg?fm=webp&w=3840)
Investing in farm digitization
TELUS acquires Farm At Hand, a farm management software company based in Canada.
Farm At Hand![](https://images.ctfassets.net/x9vf49eb1fms/35HMJai09iEBel5huv4VGN/12e77e32ea44188db5e0ee855cd1a89b/logo_tkxs_white.png?fm=webp&w=3840)
Acquires TKXS
![](https://images.ctfassets.net/x9vf49eb1fms/clbvkjdWASHdfAYBtgqMI/b078525a58f8922c88af0e8655ecf595/20190702_TELUS_Agriculture_Lifestyle_8151.jpg?fm=webp&w=3840)
Data insights for agribusinesses
TELUS expands our offering for agriculture input manufacturers by acquiring TKXS, a U.S.-based data capture, analytics and demand generation company.
TKXS![](https://images.ctfassets.net/x9vf49eb1fms/clbvkjdWASHdfAYBtgqMI/b078525a58f8922c88af0e8655ecf595/20190702_TELUS_Agriculture_Lifestyle_8151.jpg?fm=webp&w=3840)
Data insights for agribusinesses
TELUS expands our offering for agriculture input manufacturers by acquiring TKXS, a U.S.-based data capture, analytics and demand generation company.
TKXS![](https://images.ctfassets.net/x9vf49eb1fms/4u8GRalaEN1xOQv7Obf9ks/3c8d0570baed3398c63d032af215ec2b/logo_decisive_white.png?fm=webp&w=3840)
Acquires Decisive Farming
![](https://images.ctfassets.net/x9vf49eb1fms/asset-1lGVcje7THH1tHctjtL4QM/5e6fc0672b7d3a2c5fe00d57e7216764/decisive_partner.jpg?fm=webp&w=3840)
Growing our smart farm offering
TELUS continues to expand by acquiring Decisive Farming, a high-end variable rate technology and professional services company.
Decisive Farming![](https://images.ctfassets.net/x9vf49eb1fms/asset-1lGVcje7THH1tHctjtL4QM/5e6fc0672b7d3a2c5fe00d57e7216764/decisive_partner.jpg?fm=webp&w=3840)
Growing our smart farm offering
TELUS continues to expand by acquiring Decisive Farming, a high-end variable rate technology and professional services company.
Decisive Farming2020
![](https://images.ctfassets.net/x9vf49eb1fms/3ExFXKeIrwVbSAhJmeEsBO/956148b3cd48b804bf8906cb8aa7536b/logo_muddyboots_white.png?fm=webp&w=3840)
Acquires Muddy Boots
![](https://images.ctfassets.net/x9vf49eb1fms/6iqNuYLqPxl1x18owCTu9f/3e2754193447715f1e5c7362c5587d07/AdobeStock_274040906__1_.jpeg?fm=webp&w=3840)
Fueling our cross-value chain position
Muddy Boots expands our farm-to-fork traceability and supply chain management offering spanning consumer goods companies, farmers and advisors.
Muddy Boots![](https://images.ctfassets.net/x9vf49eb1fms/6iqNuYLqPxl1x18owCTu9f/3e2754193447715f1e5c7362c5587d07/AdobeStock_274040906__1_.jpeg?fm=webp&w=3840)
Fueling our cross-value chain position
Muddy Boots expands our farm-to-fork traceability and supply chain management offering spanning consumer goods companies, farmers and advisors.
Muddy Boots![](https://images.ctfassets.net/x9vf49eb1fms/6TE2wjCyP818uW0yNLs2nU/d205ac1c0e985a25c4df0825b109e170/logo_agi_white.png?fm=webp&w=3840)
Acquires AGIntegrated
![](https://images.ctfassets.net/x9vf49eb1fms/4Gcc5vFHoFMsTQZDtauF6g/70d3dd014b3eb1afc57f55df9ae79c31/20190702_TELUS_Agriculture_Lifestyle_8508.jpg?fm=webp&w=3840)
Enhancing our ag data capabilities
Specializing in precision agriculture solutions and API integrations in the U.S. market, AGIntegrated is acquired.
AGIntegrated![](https://images.ctfassets.net/x9vf49eb1fms/4Gcc5vFHoFMsTQZDtauF6g/70d3dd014b3eb1afc57f55df9ae79c31/20190702_TELUS_Agriculture_Lifestyle_8508.jpg?fm=webp&w=3840)
Enhancing our ag data capabilities
Specializing in precision agriculture solutions and API integrations in the U.S. market, AGIntegrated is acquired.
AGIntegrated![](https://images.ctfassets.net/x9vf49eb1fms/1bph6SYnmMlwtPjawK5op2/b7bfb0b7ad5978d8fc0c79cefd21f946/logo_agrian_white.png?fm=webp&w=3840)
Acquires Agrian
![](https://images.ctfassets.net/x9vf49eb1fms/3iZGRgPL0KAOwsl2KZFjs0/416f3057259e051dba6881114f9ae105/20211007_Agriculture_Bradner_Ashcroft_2120_LR_RGB.jpg?fm=webp&w=3840)
Expanding our agribusiness momentum
TELUS strengthens our North American presence and captures nine of the top 10 agribusiness customers by acquiring Agrian, which collects and shares key crop and agronomic information across the field-to-fork value chain.
Agrian![](https://images.ctfassets.net/x9vf49eb1fms/3iZGRgPL0KAOwsl2KZFjs0/416f3057259e051dba6881114f9ae105/20211007_Agriculture_Bradner_Ashcroft_2120_LR_RGB.jpg?fm=webp&w=3840)
Expanding our agribusiness momentum
TELUS strengthens our North American presence and captures nine of the top 10 agribusiness customers by acquiring Agrian, which collects and shares key crop and agronomic information across the field-to-fork value chain.
Agrian![](https://images.ctfassets.net/x9vf49eb1fms/1mbOQp2NyI2uTi3ISjtFMg/5d241de501ecf9154db435ba0a41f08f/logo_exceedra_white.png?fm=webp&w=3840)
Acquires Exceedra, AFS, Ignition
![](https://images.ctfassets.net/x9vf49eb1fms/2u2dvadRWhq15d8kpfeBuT/099c8cac3b4387ddd1b39924f9bf5220/20211003_TELUS_Agriculture_Fresh_St_Market_1393_LR_RGB.jpg?fm=webp&w=3840)
Building our consumer goods presence
Further growing TELUS' global customer base to six of the top 10 food, beverage and consumer goods brands, Exceedra and Ignition, AI and mobile-first software for CPG, food distributors and manufacturers, are acquired.
Exceedra![](https://images.ctfassets.net/x9vf49eb1fms/2u2dvadRWhq15d8kpfeBuT/099c8cac3b4387ddd1b39924f9bf5220/20211003_TELUS_Agriculture_Fresh_St_Market_1393_LR_RGB.jpg?fm=webp&w=3840)
Building our consumer goods presence
Further growing TELUS' global customer base to six of the top 10 food, beverage and consumer goods brands, Exceedra and Ignition, AI and mobile-first software for CPG, food distributors and manufacturers, are acquired.
Exceedra![](https://images.ctfassets.net/x9vf49eb1fms/4GCgS5JFFUysnHKLHbxlQb/bec831f6ef665701df58357dfa4b1a99/logo_feedlot_white.png?fm=webp&w=3840)
Acquires Feedlot Health
![](https://images.ctfassets.net/x9vf49eb1fms/7pTmcn38ErlSsWS3hjLBdF/90eb1a07a730780a96d5f4b06a83725f/20211007_Agriculture_Bradner_Ashcroft_1972_LR_RGB.jpg?fm=webp&w=3840)
Expansion into animal health
TELUS acquires Feedlot Health Management Services, a Canadian-based feedlot animal health and production consulting company.
Feedlot Health![](https://images.ctfassets.net/x9vf49eb1fms/7pTmcn38ErlSsWS3hjLBdF/90eb1a07a730780a96d5f4b06a83725f/20211007_Agriculture_Bradner_Ashcroft_1972_LR_RGB.jpg?fm=webp&w=3840)
Expansion into animal health
TELUS acquires Feedlot Health Management Services, a Canadian-based feedlot animal health and production consulting company.
Feedlot HealthMeet TELUS Agriculture
![](https://images.ctfassets.net/x9vf49eb1fms/nKeBnymdfN85Hcr6G0QGz/0a4cd13ed00636453158c597338438e8/20190702_TELUS_Agriculture_Lifestyle_7830.jpg?fm=webp&w=3840)
Empowering growth
TELUS Agriculture launches publicly with a mission to leverage our world-leading technology to connect and optimize the food value chain.
![](https://images.ctfassets.net/x9vf49eb1fms/nKeBnymdfN85Hcr6G0QGz/0a4cd13ed00636453158c597338438e8/20190702_TELUS_Agriculture_Lifestyle_7830.jpg?fm=webp&w=3840)
Empowering growth
TELUS Agriculture launches publicly with a mission to leverage our world-leading technology to connect and optimize the food value chain.
2021
Acquires Conservis with Rabobank
![](https://images.ctfassets.net/x9vf49eb1fms/6vtSWnpkfderrcEHMD0HXQ/bb6597439e2d69d95e45fe355e0125a2/20190702_TELUS_Agriculture_Drone_0203.jpg?fm=webp&w=3840)
Scaling up farm data solutions
TELUS Agriculture and Rabobank acquire Conservis, a farm management information systems (FMIS) software and solutions company, to help address agriculture’s data management challenges.
Conservis![](https://images.ctfassets.net/x9vf49eb1fms/6vtSWnpkfderrcEHMD0HXQ/bb6597439e2d69d95e45fe355e0125a2/20190702_TELUS_Agriculture_Drone_0203.jpg?fm=webp&w=3840)
Scaling up farm data solutions
TELUS Agriculture and Rabobank acquire Conservis, a farm management information systems (FMIS) software and solutions company, to help address agriculture’s data management challenges.
Conservis![](https://images.ctfassets.net/x9vf49eb1fms/3fWyij3rKXpF39a57PjQN/b4c20a7e87a09f1dc68a133bf77f0e62/logo_herdtrax_white.png?fm=webp&w=3840)
Acquires Herdtrax
![](https://images.ctfassets.net/x9vf49eb1fms/4FXkQxfGqh0KXy7dRQRo3u/cc0ca9649f13c7a0f0577c45a8a51671/20220304_TELUS_Ag_HerdTrax_4834_LR_RGB.jpg?fm=webp&w=3840)
Enabling better livestock traceability
TELUS Agriculture acquires Herdtrax, a company that specializes in integrated online cattle record management software that helps to capture data throughout an animal's life.
Herdtrax![](https://images.ctfassets.net/x9vf49eb1fms/4FXkQxfGqh0KXy7dRQRo3u/cc0ca9649f13c7a0f0577c45a8a51671/20220304_TELUS_Ag_HerdTrax_4834_LR_RGB.jpg?fm=webp&w=3840)
Enabling better livestock traceability
TELUS Agriculture acquires Herdtrax, a company that specializes in integrated online cattle record management software that helps to capture data throughout an animal's life.
Herdtrax![](https://images.ctfassets.net/x9vf49eb1fms/1Q0pNDYwy1OVRobxC638yM/79660fddb1213291339b89e59e285293/logo_blacksmith_white.png?fm=webp&w=3840)
Acquires Blacksmith Applications
![](https://images.ctfassets.net/x9vf49eb1fms/6YUJy7JuUpnIGMjLaqdMCR/bce3ea69084c1713b8925b27023e66fc/20210918_TELUS_Agriculture_Eco_Dairy_9064.jpg?fm=webp&w=3840)
Accelerating consumer goods solutions
TELUS Agriculture acquires Blacksmith Applications, a SaaS-based trade promotion management, optimization and analytics solutions provider to become the third largest trade promotion provider for food, beverage and consumer goods customers globally.
Blacksmith Applications![](https://images.ctfassets.net/x9vf49eb1fms/6YUJy7JuUpnIGMjLaqdMCR/bce3ea69084c1713b8925b27023e66fc/20210918_TELUS_Agriculture_Eco_Dairy_9064.jpg?fm=webp&w=3840)
Accelerating consumer goods solutions
TELUS Agriculture acquires Blacksmith Applications, a SaaS-based trade promotion management, optimization and analytics solutions provider to become the third largest trade promotion provider for food, beverage and consumer goods customers globally.
Blacksmith Applications2022
Meet TELUS Agriculture & Consumer Goods
![](https://images.ctfassets.net/x9vf49eb1fms/6e2WzvJpnYHRBBLrvw0qnA/62d6f9de8fa3d1d29ea9edd1cac64ff6/20211003_TELUS_Agriculture_Fresh_St_Market_1258_LR_RGB__1_.jpg?fm=webp&w=3840)
Expanding the brand
To enable the most efficient production, TELUS Agriculture evolves their brand to TELUS Agriculture & Consumer Goods with a vision to create a unified, trusted and sustainable value chain.
![](https://images.ctfassets.net/x9vf49eb1fms/6e2WzvJpnYHRBBLrvw0qnA/62d6f9de8fa3d1d29ea9edd1cac64ff6/20211003_TELUS_Agriculture_Fresh_St_Market_1258_LR_RGB__1_.jpg?fm=webp&w=3840)
Expanding the brand
To enable the most efficient production, TELUS Agriculture evolves their brand to TELUS Agriculture & Consumer Goods with a vision to create a unified, trusted and sustainable value chain.