

Retail execution software
Drive sales and reduce costs with retail execution software
Achieve your perfect store and sell more effectively with AI-powered sales recommendations and compliance audit tools in TELUS Retail Execution.
Achieve your perfect store
Spend less time monitoring retailer compliance and execute your perfect store strategy with confidence using AI-powered auditing tools.
Sell more effectively
Identify whitespace opportunities and optimize inventory with AI-driven sales recommendations and real-time data analytics.
Win the final mile
Avoid out of stocks, set up merchandising displays on time and run promotions as planned with automated order entry and price tracking tools, ensuring cost effectiveness through route optimization.
Close the gap between your trade promotion strategy and in-store execution
Simplify sales processes for field sales reps and home office managers and execute consistently across multiple markets with a single solution.
Maximize sales opportunities
Drive revenue by optimizing inventory to prevent out of stocks and excess, ensuring product availability on shelf.
Guide sales reps to the most valuable opportunities by providing AI -powered, store-specific order recommendations.
Prevent lost sales by improving in-store visibility, reducing out of stocks and empowering field teams to take immediate corrective action during store visits.
Streamline order routing and fulfillment by enabling real-time pricing, suggested orders and the creation of both direct and indirect orders.
Optimize field sales operations
Streamline field sales operations and empower your sales team to complete in-store activities more efficiently.
Maximize field sales revenue by optimizing routes, prioritizing high-value visits and providing real-time insights to your team.
Guide field reps through diverse sales channels by automating workflows with step-by-step visit guides, adapting to changing market conditions and prioritizing key activities.
Expand distribution, penetrate new markets and manage van sales by streamlining in-store selling, order entry and delivery operations.
Accelerate decision making
Gain faster insights and make better decisions with guided selling, real-time data and reporting.
Enable reps to sell more effectively with store-level performance insights, customer KPIs and real-time reporting.
Empower reps with easy access to customer-specific sales collateral so they have the right materials for the right customers at the right time.
Proactively address challenges and gain a competitive edge through real-time data, fast analytics and recommended actions.
Monitor retail compliance
Track retailer compliance with pricing, promotions, planograms, displays and more to maximize selling opportunities.
Effectively execute sales strategies by providing teams with necessary information and enabling them to provide direct feedback on product placement, facings and pricing accuracy.
Optimize promotional ROI by tracking retailer execution of agreed upon tactics and auditing in-store performance across pricing, product placement and merchandising activities.
Conduct efficient and accurate shelf audits with image recognition software to identify products and their placement, enabling them to place orders based on real-time data.
Boost team collaboration
Facilitate stronger communication and collaboration between home office managers and field sales reps.
Efficiently collect high-quality data, enabling management to leverage insightful reports for strategic planning.
Coach and develop sales reps by providing a platform for real-time performance monitoring, team management, skill evaluation and action plan development.
Drive a performance culture and foster knowledge sharing with gamification and team collaboration tools.

Get started today
Close the gap between sales strategy and execution with TELUS Retail Execution.
Unlock the full value of our software
Our retail execution software offers even more benefits to support your business.
Accessibility
Your teams can quickly adapt to this intuitive, self-managed and easily-configurable system that works seamlessly on their preferred mobile device.
Efficiency
Ideal route and territory distribution do more than help your sales teams focus – they can help reduce transit time, fuel costs, delays and environmental impact.
Scalability
Adapt to local markets and regional characteristics with our highly configurable solution that can easily scale to meet diverse business needs.
Integrated
Get a complete picture of your business to plan, execute and optimize trade spend by combining TELUS Retail Execution with TELUS Trade Promotion Management.

Explore the latest shopper insights
Uncover important shopping habits and find an edge to optimize your go-to-market and sales strategies.
Read the Promotion Optimization Institute's evaluation of our solutions
Learn how we can help you achieve your business goals by delivering industry-specific solutions.
Frequently asked questions
Retail execution software helps consumer packaged goods (CPG) companies offer shoppers the right products, in the right place, at the right time by optimizing their sales, merchandising and delivery operations. Designed for field sales teams and their managers, retail execution solutions monitor promotional compliance and provide in-store merchandising suggestions. Retail execution software can also empower field sales teams to operate more efficiently by automating in-store tasks and drive incremental sales with guided selling recommendations. TELUS Consumer Goods offers a range of award-winning retail execution software solutions to fit businesses of all sizes and geographies.
Implementation timelines for our retail execution software vary depending on your needs. TELUS Retail Execution Professional is our out of the box solution that can be set up in just a few weeks. TELUS Retail Execution Enterprise is highly configurable and designed to meet the often complex needs of global businesses, so those integrations may take more time to implement.
The implementation process for our retail execution software leverages a proven customer experience framework built from years of CPG experience. Our team is here to guide you through the entire journey, including:
Kickoff: Collaborative planning to define project goals and build a strong partnership.
Design and configuration: Tailored solutions based on your business requirements and developed in close collaboration with your SMEs.
Validation and training: Rigorous assessment and comprehensive UAT training to ensure your team is equipped for success.
Ongoing support: Continuous partnership to maximize your retail execution software investment.
Not sure where to begin? Our team can help you determine the best path forward.
We suggest forming a steering committee, project management team and core project team, scaled to your organization's size. TELUS Consumer Goods also offers professional support, including business consultants, solutions architects and technical experts.
Yes. Our retail execution software connects with almost all ERPs, data lakes and third-party deduction programs. Ideally, businesses would benefit from retail execution software seamlessly integrated with their ERP.
TELUS Retail Execution is specifically designed to help CPG manufacturers optimize their retail store presence and win with shoppers at the point of purchase. TELUS Sales Enablement is our equivalent product that supports foodservice field sales teams. It enables them to get in front of the right customers with the right products at the right time and provides them with actionable insights and product information to sell more efficiently.
Yes, this mobile retail execution software is designed to be used on the go by sales reps in stores and while planning their activities in the field. All features are available on smartphones, tablets and laptops, including iOS, Android and web console.