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Shopper insights and research

Test retail and marketing strategies before launch to optimize sales

Gain go-to-market confidence in today’s competitive retail world with TELUS Shopper Insights.

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Validate your retail strategies with actionable shopper insights

  • Perfect product offerings

    Use targeted testing strategies with key shopper segments, allowing you to create products that truly resonate and drive engagement.

  • Optimize market strategies

    Leverage shopper insights to predict the effects of key changes on product performance, empowering you to optimize strategies and improve in-market outcomes.

  • Drive sales growth

    Measure the direct impact of your pricing, packaging, placement and merchandising decisions to help drive growth and maximize revenue before launching.

Maximize retail success with predictive shopper insights

Predict real-world shopping behavior, measure strategic impact and optimize sales with TELUS Shopper Insights (formerly Decision Insights).

  • Accelerate category growth

    Refine assortment, shelving and merchandising strategies to enhance shopability and category performance.

    A man and woman are seen shopping in a retail store, looking at products and interacting with each other.

  • Optimize product and retail strategies

    Leverage predictive analytics and virtual testing to refine pricing, packaging and product positioning before launch.

    A woman examines a bag of food while shopping in a store, reflecting on shopper insights and research.

  • Drive sales and retail success

    Uncover how shoppers make purchase decisions and optimize touchpoints to maximize sales impact and conversions.

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A woman selecting a drink from a shelf in a store, showcasing shopper behavior and preferences.

The fast moving consumer goods industry

Explore the strategies driving growth within fast moving consumer goods to succeed on shelf.

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Unlock the full value of our shopper insights and research expertise

TELUS Shopper Insights offers even more benefits to support your businesses' growth.

  • Accessibility

    Our virtual shopping approach replicates real-world behavior in a frictionless, unbiased environment with no intrusive equipment or plug-ins, ensuring authentic insights.

  • Predictability

    With a 90%+ correlation to in-market sales data, our behaviorally driven research delivers precise insights that help manufacturers optimize pricing, packaging and retail strategies with confidence.

  • Innovation

    Our award-winning virtual shopping platform delivers accurate, predictive insights to manufacturers, setting the standard for innovation in shopper research.

  • Expertise

    With 15+ years of experience across key CPG categories and channels, we are your consultative partner every step of the way.

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Boost customer loyalty

TELUS Shopper Insight’s research platform helps manufacturers understand specific elements that drive success and those that can be improved.

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Consumer decision trees

Looking to understand how to better position your products to consumers and shoppers? Read our point of view on the matter today.

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Frequently asked questions