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A woman points at a graph displayed on a monitor, illustrating data from trade promotion management software.

Trade promotion management software

Accelerate trade spend performance across retail and foodservice

Maximize ROI for CPGs of all sizes across the United States using TELUS Trade Promotion Management and Optimization.

Achieve better results for CPG businesses across the United States

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    Improve trade spend

    Enhance trade promotions and contracts across retail and foodservice channels in the United States to gain better financial control, identify inefficient spending and increase ROI.

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    Gain new insights

    Optimize pricing, drive new strategies and measure success in real time by unlocking richer data insights with our AI-powered software.

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    Increase efficiency

    Boost productivity across your entire organization by automating processes and improving collaboration through a single, integrated platform.

Drive profitable growth with trade promotion management software designed specifically for CPG companies

Empower your team with solutions trusted by 300+ consumer goods companies worldwide, including 15 of the top 20 global CPG leaders.*

  • Increase forecast accuracy

    Build more accurate sales forecasts, which are essential for your business's demand and supply planning. Our trade promotion management software in the United States simplifies integrated business planning, helping you improve forecast precision and make smarter decisions about your trade investments

    Campaign dashboard screenshot showcasing analytics from trade promotion management software.
  • Seamless planning and approvals of all your trade spend

    Watch in real time how volume and financial adjustments impact both your and your retailer's profit and loss statements, helping you confidently fine-tune plans before approval.

     Three colleagues collaborating on a computer in an office, utilizing trade promotion management software for their project.
  • Execute promotions efficiently and control finances

    Streamline and automate your accrual, claim and settlement processes with seamless ERP integration.

    Purple pie chart displaying the distribution of people across different groups in trade promotion management software.
  • Meet your specific foodservice needs

    Drive efficiency in your foodservice channel in the United States with an industry-built platform that seamlessly manages contracts, claims, deductions and analytics.

    Salesperson using sales enablement insights to review sales data with a restaurant owner
  • Optimize trade promotion

    Drive quicker decisions with rich, interactive reports, visual and predictive analytics, scenario planning and actual event analysis.

    Businesswoman reviewing paperwork in an office, utilizing trade promotion management software for her tasks.
POI 2024 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama report cover on tablet with leaf graphic accent

Recognition

TELUS Consumer Goods delivers award-winning solutions

Seven Best-in Class category distinctions highlight TELUS Consumer Goods' industry excellence

Discover our award-winning technology

Unlock the full value of our solutions

Our trade promotion management software offers even more benefits to support your business growth in the United States and around the world.

  • Simplicity

    Streamline your workflows and reduce IT demands with user-friendly software, easy automation, cloud-based hosting and an intuitive interface.

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    Our consultants are CPG industry experts specializing in the United States market, and provide a range of services, including custom analytics projects and strategic consulting, to support your team's success.

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    Scalability

    As a global provider, we offer flexible and front-end configurable solutions to meet the unique needs of CPG manufacturers of all sizes, worldwide.

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    Synergy

    Whether you go to market in retail, foodservice or both across the United States, our solutions are built to power your processes across your entire sales journey.

See the scale of TELUS Consumer Goods*

  • 300+companies across four continents rely on TELUS Trade Promotion Management
  • 15of the top 20 consumer package good companies use TELUS Trade Promotion Management
  • 50,000+individuals use TELUS Consumer Goods solutions

There's no lack of data, it's just mining it in a way that makes it efficient. The amount of visibility that the two solutions – TELUS Trade Promotion Management and TELUS Sales Enablement – provide has been an absolute game changer for us.

Angela GeorgeChief Director of Commercial EffectivenessKerry Foodservice
A woman presents to a group about trade promotion management

Take your business to the next level

Get strategic insights, practical tips and supporting data points to build a compelling business case for a trade promotion management solution.

Download the guide

Understand the power of trade promotions

Our on-demand webinar outlines how to boost customer loyalty and drive margin growth with strategic promotions.

Watch the webinar

Frequently asked questions