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Decision Insight

Test product performance before going to market

Before going to market, make sure you have the right product strategy. Analyze how a nationally representative sample of shoppers react to your packaging, pricing, shelf placement, merchandising and more.

A group of people shopping in a grocery store.

Product highlights

Predict in-market success with shopper behaviour data
Simulate online or in-person retail channels
Select and compare a wide range of shopper audiences
Determine how price changes will affect sales
Ensure packaging maintains brand identity and brand recall
Measure shelf presence
Compare and validate planograms
Use eye tracking technology to inform design changes
Get support from our team of researchers, artists, and programmers
Understand shopper motivation with Consumer Decision Trees

Key Features

  • A person is holding a shopping cart in a grocery store.

    Get real insights into shopper behaviour

    Analyze shopper behaviour in retail and eCommerce channels to predict how changes in pricing, merchandising, packaging and more will affect in-market performance.

  • Two people sitting at a table with a laptop and a tablet.

    Simulate any retail channel

    Virtual shopping environments easily and accurately simulate the shopper experience, giving you true insights across a broad range of categories.

  • A man with a credit card using a laptop in a coffee shop.

    Test with large, carefully qualified shopper groups

    Online virtual shopping testing provides a larger and more representative pool of shopper respondents, giving you more relevant results, faster.

Benefits

    • Confidence in your retail strategy

      Measure the sales impact of pricing, packaging, placement and merchandising strategies to ensure you can grow your revenue and your category before you go to market.

    • Test different retailers

      Every retail channel is different. Make sure your product can perform in all of them with tailored virtual environments.

    • Ask the right audience

      Your product targets a specific audience, so that should be who you test. Test with your target consumer. Drill down into target subgroups, demographics and shopper profiles.

    • Find the best price for your product

      Before you change prices or decide on a competitive response, determine how they’ll affect sales with Price Predictor™.

    • Double check the packaging

      You like your look, but what do shoppers think? Make sure it stands out on shelves, sells, and gives shoppers the right impression of your brand.

    • See where shoppers look—and where they don’t

      Eye tracking shows you how shoppers scan your products, packaging, merchandising, and planograms, giving you data to improve them all.

    • Optimize aisle arrangements

      ShopperIQ®-Arrangement tells you which aisle arrangement will grow sales and improve shoppability.

    • Protect your brand

      Make sure what’s good for the product is also good for the brand. ShopperIQ® lets you know how your strategy affects the sales for the brand and the category overall.

    • Break through the clutter

      Test alternative in-store merchandising strategies, from shelf signage and store navigation to endcaps and seasonal promotions with ShopperIQ®-Merchandising research.

    • Build smart strategies for online shoppers

      Selling online presents unique opportunities, but also unique needs. Drill down into your eCommerce strategies with Digital.IQ™.

    • Develop shopper-driven category strategies

      ShopperIQ®-CDT is forward-looking and shopper-focused method that gives you a deeper understanding of your shopper’s behaviour and motivations.

    • Serve up a better menu

      Evaluate alternate in-store and online menu strategies with DiningIQ™.