Shopper insights and research

TELUS Shopper Insights is a leading shopper insights and retail strategy service that uncovers shopper behaviors and motivations. We synthesize key insights to drive successful retail strategy and activation. Our ShopperIQ® suite of virtual shopping research solutions deliver insights on in-store initiatives being considered, as well as information to make the case for retailer implementation. Our Digital.IQ™ is a test and learn research platform for eCommerce.

We deliver shopper insights and research with a focus on behavior over attitudes and opinions, making our research highly actionable. Our clients return to us because we don’t just provide insights – we drive implementation at retail. By testing real-world scenarios in a controlled virtual environment, we help brands and retailers evaluate packaging, shelving and in-store strategies before implementation, minimizing risk and maximizing impact. Our advanced methodologies optimize product placement, improve offerings and drive sales growth.

Our proprietary virtual testing platform replicates real shopping experiences with precision, offering a faster, cost-effective and highly predictive way to understand shopper behavior. ShopperIQ Virtual Shopping provides crucial insights for retailer sell in.

Our research supports a wide range of industries, including consumer packaged goods (CPG), retail, food and beverage, bevalc, OTC, personal care, home care, pet and more. We help manufacturers test arrangement, assortment, packaging, merchandising and pricing strategies to drive category growth.

ShopperIQ® Virtual Shopping research is based on shopper behavior and is highly predictive of what will happen in the marketplace. Validated against in-market sales data at .90 or higher, our studies provide confidence in decision-making and strategy adjustments.

Shopper insights and research can help answer business questions like:

With over 20 years of experience, we provide confidence in product development, packaging, pricing strategies, POS, merchandising and optimal placement in both physical and digital retail spaces.

Our team applies shopper insights to create breakthrough retail solutions in both brick and mortar and eCommerce. Predictive research helps brands stay ahead of shopper and consumer trends.

Yes. We help brands optimize their digital presence by analyzing how consumers engage with retail websites, online product listings, images and descriptions. Our eCommerce research helps brands maximize visibility and conversion in online retail spaces.