Shopper insights and research

TELUS Shopper Insights is a leading shopper insights and retail strategy service that uncovers shopper behaviours and motivations. We synthesize key insights to drive successful retail strategy and activation. Our ShopperIQ suite of virtual shopping research solutions deliver insights on in-store initiatives being considered, as well as information to make the case for retailer implementation. Our Digital.IQ is a test and learn research platform for eCommerce.

We deliver shopper insights and research with a focus on behaviour over attitudes and opinions, making our research highly actionable. Our clients return to us because we don’t just provide insights – we drive implementation at retail. By testing real-world scenarios in a controlled virtual environment, we help brands and retailers evaluate packaging, shelving and in-store strategies before implementation, minimizing risk and maximizing impact. Our advanced methodologies optimize product placement, improve offerings and drive sales growth.

• Category and shopper research: Understanding how consumers navigate categories and make purchase decisions

• Test and learn virtual shopping: Evaluating product placement, packaging and promotions in a simulated retail environment

• Path to purchase: Identifying key touchpoints in the consumer journey

• Aisle and shelf optimization: Determining the most effective merchandising strategies

• Pricing and promotional testing: Assessing the impact of price changes and promotions on consumer behaviour

• eCommerce optimization: Enhancing online product listings, images and descriptions for better engagement and conversion

Our proprietary virtual testing platform replicates real shopping experiences with precision, offering a faster, cost-effective and highly predictive way to understand shopper behaviour. ShopperIQ Virtual Shopping provides crucial insights for retailer sell in.

• Trusted: A validated solution with correlations to in-market sales data of .90 or greater

• Speed: Virtual shopping tests are completed in weeks

• Experienced: 15+ years of virtual shopping research, pioneers in online virtual shopping

• Shopper-focused: Provide direct measures of sales impact for both the manufacturer portfolio and the overall category

• Retail activation: Research often instrumental in securing retail implementation

• Broad category expertise: Experience across food and beverage, bevalc, household goods, health and beauty and specialty categories like pet

Our research supports a wide range of industries, including consumer packaged goods (CPG), retail, food and beverage, bevalc, OTC, personal care, home care, pet and more. We help manufacturers test arrangement, assortment, packaging, merchandising and pricing strategies to drive category growth.

ShopperIQ Virtual Shopping research is based on shopper behaviour and is highly predictive of what will happen in the marketplace. Validated against in-market sales data at .90 or higher, our studies provide confidence in decision-making and strategy adjustments.

• A uniquely shopper-centric methodology thoroughly grounded in behaviour, attitudes and the context of the retail environment

• Forward-looking recommendations inclusive of innovation go beyond historical purchase analysis

• A focus on activating insights at retail, not just delivering reports

• Engagement in interpreting findings and developing retailer-acceptable solutions

• Committed to delivering results that lead to real-world implementation

Shopper insights and research can help answer business questions like:

• How do shoppers make purchase decisions in the category?

• How can I test new arrangement/assortment strategies?

• How do I test sales performance of new products before launch?

• How do pricing changes impact consumer behaviour?

• How can I validate our plans vs. retailer suggestions?

• How can I test new merchandising strategies in-store and online?

With over 20 years of experience, we provide confidence in product development, packaging, pricing strategies, POS, merchandising and optimal placement in both physical and digital retail spaces.

Our team applies shopper insights to create breakthrough retail solutions in both brick and mortar and eCommerce. Predictive research helps brands stay ahead of shopper and consumer trends.

Yes. We help brands optimize their digital presence by analyzing how consumers engage with retail websites, online product listings, images and descriptions. Our eCommerce research helps brands maximize visibility and conversion in online retail spaces.