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48 hours after a recall: Two very different stories

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Food recall readiness: Could you survive a recall tomorrow?

Agriculture
Date posted November 12, 2026
A smiling man holds a box of fresh apples, promoting safe food practices to prevent recalls.

Executive summary

Being perpetually recall ready takes consistent work and organization. When food packers and shippers are unprepared, recalls can come seemingly out of nowhere, leaving them with a tight timeframe to react and carry out complex emergency protocols. If your food packing or shipping business works across disparate systems, spreadsheets and paper records, it’s even harder to find the information you need, analyze it, act on it and share it to meet expectations in the tight timeframe of a recall event. 

If you’re unsure if your team is prepared to handle a recall, implementing a food safety software solution like TELUS Food Safety and Quality is a wise investment. It’s designed to make the process much more manageable. It enables faster access to information, enhanced product visibility, a more coordinated recall response, confident decision making and minimal admin work. 

Key takeaways:

  • Food recall severity and spread reached disastrous levels in the US in 2026 putting food packers and shippers in the hot seat

  • Recalls can catch food packing and shipping businesses off guard, leaving you with little to no time to find critical information, analyze it and share it in an organized way with impacted parties

  • Handling a recall can be particularly challenging when your business is dealing with disparate systems, spreadsheets and paper records

  • Modern food safety software can isolate impacted product lots in seconds, protecting both your bottom line and brand reputation

Recalls are a worrying issue in the US

In 2026, recall headlines have dominated consumer news. While total recall frequency remained steady, the sheer volume of affected food and outbreak severity reached multi-year highs. Fiscal 2026 has had 500 US recalls, and this year’s Cyclospora infections surged past 18,000 cases. Staple foods like lettuce, blueberries and eggs were affected, leaving consumers unsure of what’s safe to eat.

This loss of consumer confidence has put food packers and shippers in the hot seat. Recalls are tough enough when the public isn’t already agitated. In the event of a recall, packers and shippers have to immediately:

  • Stop distributing the impacted product

  • Identify, isolate and trace affected lots 

  • Notify customers and regulators

  • Submit a Reportable Food Registry (RFR) filing to the FDA within 24 hours 

  • Provide instructions for return or disposal

  • Carry out recall procedures and document all actions

  • Verify the product has been removed and properly reprocess, divert or destroy it

Every packer knows the drill when disaster strikes, but that doesn’t make it any less of a scramble when a recall happens – especially when the company works across disparate systems, spreadsheets and paper records. The call comes in, the clock starts ticking and an unprepared business easily gets bogged down by time-consuming and error-prone manual data extraction and reconciliation efforts. But if a company puts the right tools in place before disaster strikes, a recall doesn’t have to be a race.

How to tell if you could survive a recall

Recalls aren’t inevitable, but they’re also not out of the realm of possibility. Is your team prepared for one? If you want to assess your recall readiness, start by asking your team these questions:

  • How quickly could we trace affected products?

  • Could we access critical documentation immediately?

  • Could we comply with the FDA’s 24-hour deadline to submit a Reportable Food Registry filing?

  • How fast could we identify affected suppliers?

  • Does everyone in our team know what to do in a recall?

  • When did we run our last test for our recall protocol?

If you run through these tough questions with your team and get disconcerting answers, you may not be ready for a recall. 

Are you ready for a food recall?

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A person holding a tablet displaying a bar chart related to food safety and quality management software.

Why navigating recalls will only get harder

Without the right system in place, handling a recall today could be a logistical nightmare for your business. The pressure is only going to compound in 2028 when FSMA section 204, the Food Traceability Rule, comes into effect, adding even more to-do items to your recall protocol. To comply, food packers and shippers will need to:

  • Record Critical Tracking Events (CTEs) which are points in the food supply chain where traceability data must be collected

  • Capture Key Data Elements (KDEs) which record details related to a product's CTEs

  • Maintain a traceability plan for foods on the Food Traceability List (FTL)

  • Maintain records and send them in an electronic sortable spreadsheet to the US Food and Drug Administration (the FDA) within 24 hours of a request

How to boost your recall readiness today

The right food safety software solution can help prepare your business for the hefty demands of a recall today – and ensure you’re ready to comply with FSMA 204’s requirements tomorrow. Solutions like TELUS Food Safety and Quality can empower your business with:

  • Faster access to information

  • Better product visibility

  • A more coordinated recall response

  • Confident decision making

  • Reduced admin work

A tale of two produce packers: 48 hours under pressure

To show how a prepared business compares to an unprepared one during a crisis, we tracked two produce packers over the exact same 48-hour window.

Both receive an urgent FDA notice linking their romaine lettuce shipments to an E. coli outbreak. Both face identical regulatory deadlines and compliance demands. They both have the same goal and deadline, but their stories couldn’t be more different. 

Download our eBook to see how digital traceability transforms operational panic into total control.

48 hours after a recall: Two very different stories

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