Reconciliation
Art in motion: TELUS and Félicia Vollant‑Dubé celebrate Innu culture on the Côte-Nord
Oct 16, 2026
Caption: A glimpse of the TELUS vehicles featuring the artwork of Innu-Naskapi artist Félicia Vollant‑Dubé.
TELUS recognizes the importance of celebrating the diversity of Indigenous cultures and the power of intercultural dialogue. For us, reconciliation is not just about words; it is about concrete action and authentic relationships. It is in this spirit that we launched a unique project on the Côte-Nord: transforming our fleet vehicles into opportunities for public reflection and learning about Innu heritage.
A bridge between tradition and modernity
Félicia Vollant‑Dubé, a 22-year-old Innu artist living on the territory of the Innu Nation of Uashat-mak-Maliotenam, is a rising talent on the Côte-Nord. Working primarily with acrylics, she sensitively explores themes of silence, identity and the vital link connecting ancestral roots to contemporary life.
Caption: Félicia Vollant‑Dubé’s poetic vision breathes new life into traditional symbols.
Félicia's approach stands out for its ability to reinterpret sacred symbols while respecting ancestral teachings. These vehicles now carry three powerful symbols of Innu culture:
The Teueikan: A sacred object of gathering used during the makusham (the traditional communal winter hunt) and other spiritual ceremonies. It embodies human connection and the bond that unites families and communities—a concept that perfectly mirrors TELUS' mission to connect people.
The moccasins: A symbol of advancement and collective progress, evoking the journey and the perpetual movement toward the future.
The Caribou: An emblem of resilience, respect and sharing. Its strength lies in the herd, while the equitable distribution of its meat embodies mutual aid.
"Being chosen by TELUS to translate our cultural symbols into mobile art is an immense honour. The teueikan, the moccasins and the caribou tell the story of our people: a people who gather, move forward and survive through solidarity," shares Félicia Vollant‑Dubé.
Caption: A strong visual presence to remind us of the importance of Innu history and culture at the heart of our territory.
By listening, learning and growing alongside Indigenous Peoples, we hope this project inspires further collaborations where technology and tradition meet to build a more inclusive future.
