How CouchHaus scaled their custom furniture brand with TELUS Business solutions
#StandWithOwners · Mar 6, 2026
In 2023, Paige Sandher and Harrison Gordon's custom modular couch company had achieved remarkable success. What started as a living room experiment had grown into a rapidly scaling operation with a flagship showroom on South Granville, a CBC Dragons' Den pitch and 70 percent year-over-year growth.
But
CouchHaus
had hit an inflection point. As customer demand grew and operations expanded beyond a single location, the systems behind the business had to evolve just as quickly. The team realized that to scale customization without sacrificing precision, they needed stronger infrastructure to support transactions, team coordination and real-time visibility across the business. CouchHaus: Where customization meets evolution
Paige and Harrison started CouchHaus with a simple observation: the furniture market wasn't addressing what customers actually needed. In 2020, they couldn't find a couch that was customizable, durable, comfortable and reasonably priced. So they built one themselves.
"Our goal was to make high-quality custom furniture accessible without the traditional custom price tag.” - Paige Sandher, Co-owner, CouchHaus
Paige and Harrison recognized that homes and lives evolve and a couch shouldn't be a one-time purchase destined for a landfill. Instead, it should evolve with you. This philosophy of modularity became their competitive advantage, empowering customers to design exactly what they needed.
To support customization at scale, the team built their own online configurator, which is launching this month. It allows customers to design modular couches tailored to their space, fabric and lifestyle.
The scaling challenge: When growth outpaces systems
Success came quickly, but with it came growing pains. As CouchHaus expanded to multiple locations across Canada, customization at scale required precision. One incorrect measurement meant costly remakes. Founder-dependent operations became their biggest bottleneck.
"We were handling everything ourselves," Harrison explains. "Sales, customer service, order processing, quality control, logistics. As we scaled, that became impossible. We had to build systems that could handle complexity without us."
The real challenge came from an unexpected direction: connectivity. During peak showroom periods, their POS would slow down during checkout. When customers were ready to commit to significant purchases, even small delays mattered. As showroom traffic increased, the team realized how dependent their operations were on reliable connectivity. Transactions, consultations and backend systems all relied on it running smoothly. "We didn't want our time spent troubleshooting technology," Harrison says. "We wanted it to be spent growing the business."
They slowed down intentionally, investing in the systems and partnerships required to scale responsibly. "TELUS Business understood what we were trying to do," Paige says. "They didn't just sell us connectivity. They helped us think about what infrastructure would enable our growth strategy, from bandwidth and redundancy to real-time visibility across locations and team communication. They helped us build a foundation that could support a national brand."
Record growth built on reliable infrastructure
The results transformed CouchHaus from a founder-dependent business to a systems-driven business.
With
TELUS PureFibre internet
and TELUS Mobility
, they were able to:- Expand from one showroom to 3 locations across Canada with operations running smoothly, without worrying about connectivity strain.
- Recover 10–15 hours per month previously lost to troubleshooting connectivity and network issues, freeing the founders to focus on strategy and growth.
- Eliminate potential revenue loss from downtime incidents that could previously disrupt high-value furniture transactions worth several thousand dollars per order.
- Scale their team from 2 founders to more than 7 employees and 10+ collaborators without infrastructure becoming a bottleneck.
"TELUS's 5G network has been a game-changer for us. The network speed and reliability have really helped our daily operations. Downtime directly impacts our revenue, so having that consistent connectivity is crucial.” - Harrison Gordon, Co-Owner of CouchHaus
“Our team needs seamless access to serve customers well and that's made a tangible difference to our business. Our team feels it. Our customers feel it,” says Harrison.
The blueprint: Essential lessons for small business leaders
Paige and Harrison's journey offers critical insights for founders navigating rapid growth:
- Choose partners who understand your vision: Infrastructure providers aren't interchangeable. Find ones who ask about your growth strategy, not just your current needs.
- Design for flexibility: Rigid systems break under pressure. Build foundations that can evolve with your business.
- Build infrastructure proactively: Don't wait until growth forces your hand. Systems built under pressure are reactive, not strategic.
The foundation: How reliable technology enables customer focus
CouchHaus proves that customization and scale aren't mutually exclusive. With reliable infrastructure supporting their operations, they can focus on what they do best: helping customers design homes that evolve with their lives.
"Infrastructure makes our vision realistic. Our partnership with TELUS Business gives us the stability to scale responsibly while maintaining the precision that defines CouchHaus." - Paige Sandher, Co-Owner of CouchHaus
CouchHaus demonstrates that the right infrastructure enables the systems, team and vision that transform a living room experiment into a national brand.
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Discover how TELUS Business solutions can support your growth.
Authored by:
TELUS Business
