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TELUS Trade Promotion Optimization

Make your next promotion even better

Gain a deeper understanding of your promotions. Get the tools to measure and optimize your promotional plans to drive ROI and improve volume, revenue and margin.

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Product highlights

Integrates into TELUS Trade Promotion Management or any other TPM solution
Predictive analytics drive new strategies and boost promotion performance
Improve forecasts with a selection of modeling techniques
Gauge and prevent brand cannibalization
Determine promotion uplifts against a true baseline model
Fast and easy system implementation
Access expert CPG consultants

Key Features

  • The aisles of a grocery store are filled with different types of food.

    Run profitable promotions with your retailers

    Improve your strategy with post-event analysis and “what if” scenario planning, learning more from last year’s promotions to build the ideal plan for next time.

  • A person is holding a shopping cart in a grocery store.

    Get insights from one reliable version of the truth

    Harmonization allows you to compare and align consumer activity, retail consumption, shipment information, trade spend, and more—all in real time.

  • A woman is looking at a graph on a laptop.

    Improve forecasting, supply chain and spend management

    Unlock and share insights with rich, interactive reports and visual analytics, and give users the flexibility to create their own analysis with ad hoc reporting to discover even more efficiencies.


    • Forecast with confidence

      With better analysis and systems, you can build models, plans and promotions and have the data to back it up.

    • Improve trade spend ROI

      Improve customer revenue and margins with predictive analytics, scenario planning and actual event analysis.

    • Determine actual uplift

      Find out how much incremental volume and profit your promotion actually generates by comparing sales against a baseline model.

    • React quickly and decisively

      Evaluate promotional structures and combine insights with real-time data to adjust your plans on the fly.

    • Reduce manual input

      Automatically ingest and clean up data from different sources to save time and effort, leaving room to focus on more important tasks.

    • Harmonize data

      Match data from multiple sources to your internal schema and open up new insights.

    • Experts you can trust

      Our CPG consultants can help support your team for custom analytics projects, strategic consulting services and more.

    • Reduced total cost of ownership

      Drive revenue growth management, trade promotion management, supply chain management and retail execution through one provider.

    • New promotion suggestions

      The predictive analytics engine can identify net new promotion opportunities and optimize your full calendar, helping you further develop and perfect your entire promotional strategy.

  • Get started today

    Contact us and a TELUS Agriculture & Consumer Goods sales representative will be in touch to assist you.

    Schedule call with an expert