Trade promotion management software

Trade promotion management (TPM) software enables retail and foodservice businesses to plan, execute and analyze their promotional and wider trade spend activities. It provides a structured approach to budget, create, track and optimize trade spend budgets to increase sales and improve return on investment. TPM software can also support contract management, accruals and settlement processing covering both deductions and payments.

Yes. TELUS Trade Promotion Management and TELUS Trade Promotion Optimization are two distinct product offerings that integrate to provide comprehensive insights from planning to execution to optimization. Our expert team can help determine which solutions are best for your business.

TELUS Consumer Goods offers a range of trade promotion management (TPM) software solutions to flexibly fit businesses of all sizes and geographies. While technical implementation may be completed within 4 to 6 months, it is important to consider time to drive adoption, integrate into wider business operations and optimize. Our consultants will develop an implementation program that takes into consideration the size and complexity of your organization, the scope of functionality being considered and the readiness of the organization from a people and data perspective. Fortunately, leveraging new features like our AI assistant for retail and CPG provides rapid insights with zero learning curve, helping your team drive adoption much faster.It is common to see programs split into phases that enable critical elements to be implemented first delivering value sooner before subsequent phases that increase capability further are completed.

The implementation process for our trade promotion management (TPM) software leverages a proven customer experience framework born from years of CPG experience. Our team is here to guide you through the entire journey, including:

• Kickoff: Collaborative planning to define project goals and build a strong partnership.

• Design and configuration: Tailored solutions based on your business requirements and developed in close collaboration with your SMEs.

• Validation and training: Rigorous assessment and comprehensive UAT training to ensure your team is equipped for success.

• Ongoing support: Continuous partnership to maximize your trade promotion management (TPM) software investment.

Not sure where to begin? Our team can help you determine the best path forward.

We suggest forming a steering committee, project management team and core project team, scaled to your organization's size. You can find detailed guidance on how to implement our trade promotion management (TPM) software in our downloadable guide. TELUS Consumer Goods also offers professional support, including business consultants, solutions architects and technical experts.

Yes. Our trade promotion management (TPM) software connects with most ERPs, data lakes and third-party deduction programs. Ideally, businesses would benefit from trade promotion management software seamlessly integrated with their ERP to ensure accurate tracking of total profitability and CPG COGS optimization.

Yes. TELUS Trade Promotion Management fully integrates with TELUS RGM Analytics, TELUS Trade Promotion Optimization, TELUS Retail Execution and TELUS Sales Enablement. By using multiple TELUS Consumer Goods solutions manufacturers can get a complete picture of their business to plan, execute and optimize promotions in a virtuous improvement cycle. For example, you can see how Lindt Canada unified TELUS TPM and RGM Analyticsto transition from disconnected retailer POS data to a synchronized, weekly reporting system across their entire organization.

Yes. Trade Promotion Management from TELUS Consumer Goods has been successfully deployed in both retail and foodservice channels. While there are many shared requirements across retail and foodservice, TELUS has developed the specific functionality to address the nuances that enable our customers to operate effectively in both channels.

Yes. Our trade promotion management (TPM) software offers promotion optimization and 'what-if' scenario planning, allowing you to unlock additional insights from promotional data.

Yes. Our trade promotion optimization software can use syndicated and POS data. The new Proxy Planning feature allows you to leverage TELUS Trade Promotion Optimization’s analytics for retailers and products where that data is not available.

Scaling your team to meet the growing complexity of contract management, claim acquisition and claim validation is not always the most effective resource deployment. Leverage our highly-skilled services team and process expertise to improve efficiency across your business functions efficiency. Our people, tools and simplified workflow processes reduce strain on your workforce administrative functions by helping you enter billbacks, process claims and identify errors.

Yes. TELUS Trade Promotion Management is a robust, global solution designed to support companies like yours. It is currently relied upon by over 300 companies across four continents, including 15 of the top 20 global CPG leaders. The software is highly flexible and configurable to adapt to the unique requirements of CPG manufacturers of all sizes, regardless of their geographical location. The implementation process is also adaptable to an organization's size, complexity, and global footprint, ensuring a smooth transition for your US-based company with a worldwide presence.