Skip to content
A man and woman are looking at a diagram on a computer screen.
TELUS Trade Promotion Management

Boost your trade promotion profitability

Make sure you profit from every promotion. TELUS Trade Promotion Management can simplify planning and execution for every aspect of your promotional strategy across both retail and foodservice.

A view of a grocery store filled with fruits and vegetables.

Product highlights

One end-to-end TPx solution from planning through to execution

Plan promotions with target setting, volume forecasting and trade terms

Execute with accrual, settlement and post-event analysis tools

Multi-tenant SaaS solution purpose built for CPG

Manage both TPM retail and foodservice through one provider

Suitable for all sizes of customers globally

Enterprise and professional tiers based on customer need

Simple and efficient user experience

Reduce IT demands with easy configuration and cloud hosting

Key features

  • A woman is choosing a drink in a supermarket.

    Make sure your trade spend is effective

    Whether retail or foodservice, plan, execute and analyze every aspect of your trade strategy to find out what works, what doesn’t, and ensure every dollar invested is spent efficiently.

  • A group of people sitting at a table in a conference room.

    Joint business planning

    Analyze both manufacturer and retailer profitability while making key decisions within your trade promotion management solution.

  • A man and woman looking at a tablet while standing in front of a window.

    Driving financial efficiencies

    Streamline and automate your accrual, deduction and settlement processes with ERP integration.


    • Better control of trade spend

      Improve your trade spend utilization through fixed and variable rate fund management

    • More accurate forecasts

      Be confident in what’s coming with refined baselines, applied business logic analytics, and shipping and consumption volume management.

    • Better trade spend ROI

      See where your money does the most, avoid spending that doesn’t perform, and dig in for insights on how to make future promotions even better.

    • All together now

      Aligned forecasting helps ensure your sales, finance and demand planning teams are all on the same page.

    • End-to-end visibility

      From shipping to accounting, all of your teams can work together on a single integrated platform to help improve predictability, avoid any surprises and make your promotions a success.

    • Make decisions in real time

      Capture demand signals and apply them to built-in reporting and forecast models to react quickly and improve your bottom line.

    • Sell more, plan less

      User-friendly software and easy automation let you spend more time on high-value tasks and less time in your planning tool.

    • Save time matching invoices and deductions

      Drive time efficiency using our settlement services team to reduce workload within your business

    • Reduced total cost of ownership

      Drive revenue growth management, trade promotion management, supply chain management and retail execution through one provider.

    • IT friendly

      Cloud-based hosting, easy integration, and an intuitive user interface reduces the effort required from IT teams.

  • Get started today

    Contact us and a TELUS Agriculture & Consumer Goods sales representative will be in touch to assist you.

    Schedule a call with an expert