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TELUS Market Data

Insights into the Canadian crop protection market

In-season market intelligence built on grower point-of-sale data in Western Canada, with the ability to add TELUS Market View, for additional insights.

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Product highlights

Transaction-based market research using retail-to-grower transactions

De-identified point-of-sale transactions from Western Canada

In-season insights such as pricing, volume, product mix and market share

Based on a successful market model that’s been in operation since 2005

Ability to add on TELUS Market View for an enhanced experience

Key features

  • A green wheat field with blue sky in the background.

    In-season market intelligence

    Price, growth, and market share reports that take transactional data and turn it into actionable insights. New data is released each month, no longer requiring you to wait for an end-of-season snapshot.

  • A person's hand picking up a plant in a field.

    Three-year study

    Your subscription includes a rolling three-year study on herbicides, insecticides, fungicides and seed treatment.

  • An older man using a cell phone in front of a tractor.

    Enhance your experience with TELUS Market View

    Gain additional insights with both TELUS Market Data and real-world survey data that captures behavioral trends – to inform your product strategy. TELUS Market View provides a comprehensive view of both CPP performance and crop-level application details in Western Canada.


    • Access reports when and where you need them

      Quick and flexible report generation and automatic scheduling empower you to view and share unlimited reports – and make decisions on the go.

    • Act quickly with in-season data

      No more waiting for end-of-season reporting. Timely data makes it easy to view market share and adjust in real time.

    • Tailor reports to your business needs

      Filter reports based on product name, active ingredient, date, geography, price, or market share to unlock valuable personalized insights that align precisely with your needs.

    • For the Western Canadian market

      Reporting for Alberta, Saskatchewan, and Manitoba

    • Unlimited users

      Share access to insights across your entire team.

    • Boost your market intelligence by adding on TELUS Market View

      Combine the market size, price, and growth reports from TELUS Market Data with application data from farmer surveys – arming you with a complete picture of the market.

  • Search over 14,000 manufacturer approved product labels.

    Get started today

    Contact us and a TELUS Agriculture & Consumer Goods sales representative will be in touch to assist you.

    Schedule a call with an expert