Consumer goods manufacturers

Food, beverage and consumer goods

Consumer Goods

Increase promotional and retail execution success with access to analytics that use existing data to help predict future profits. Save costs and grow brand awareness with real-time promotional spend forecasts, in-store execution strategies and budgeting tools. 

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Understanding customers helps to serve them better. With software that optimizes business strategies by taking the guesswork out of field sales, merchandising and ordering, you can focus on driving profit. 

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Understanding what your customers want and need is pivotal to your business. Our software can help you optimize your business strategies by taking the guesswork out of field sales, merchandising and ordering, helping you focus on driving your profits.

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Maximize customer service, sales and efficiency with decisions driven by data

Quickly and easily evaluate sales team performance and gain comprehensive competitive insights, with robust, user-friendly dashboards and reports.

Reporting and Analytics

Gain control over your listings that have been agreed upon with big chains and key accounts, and full transparency of product assortments. 

Assortments / Listings / Pricelists 

Take soil, tissue, and nematode samples using your easy-to-follow Agrian Dashboard on the desktop or on mobile, which is linked by GPS to the field. On the map, simply drop points or create a grid where you want the samples to be taken and enter details like column depth, lab, account number, and what package you are testing for. 

Field Samples

Working with Exceedra’s CPG Trade Promotion Management Professional solution, snack food company KIND was able to improve sales planning and management, pinpoint successes and reallocate unproductive money to more profitable activities, driving down cost and generating savings. 

Case Study

KIND sees “Huge Dividends” working with Exceedra TPM Solution

Save time and money on travel costs by using data-driven solutions to optimize territory distribution and client management for sales and field teams. 

Less travel, more coverage. 

Give customers what they need and want by building a strategy for campaign launches, promotional product distribution and opportunities.

Get the most out of in-store promotions.

Drive future sales no matter the route to market. Enable your sales force with the right information whether it's through Direct Store Delivery, pre-orders or third parties. 

Never miss an order opportunity. 

Product Highlights

React to changing strategies in real time to provide the strongest opportunities for visibility, demand and sales. 

- Empower field sales teams to perform daily in-store tasks
- Analyze, execute and optimize sales strategies based on shelf and category share 

Optimize shelf space to capture customers’ attention

In-store execution

 Retail execution

Save time and money on travel costs by using data-driven solutions that are better able to optimize territory distribution and client management for sales and field teams.

- Increase team efficiency
- Reduce personnel and travel costs
- Drive efficiency by bringing multiple divisions under the same roof  
- Optimize and manage store distribution 

Less travel, more coverage

Territory and sales rep management

Give customers what they want, and empower sales reps to manage promotions on the go. Users have the ability to create promotional campaigns with multiple activities associated, such as campaign launches and promotional product distribution and opportunities. 

- Stay on top of promotions with a calendar view of promotions and their respective buy-in, active and end periods
- Ensure operations run smoothly with a delegation plan for promotional campaign activities 
- Stay organized with follow-up plan and strategy management

Get the most out of in-store promotions

Campaign and assets management

Improve your return on investment with AI and machine learning capabilities that can help improve forecasting and decision making, and build a more successful data-driven strategy.

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Improve return on investment with AI and machine learning capabilities that help improve forecasting and decision making,  to build a more successful, data-driven strategy.

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Increase demand, decrease costs

Increase the success of future promotions by streamlining planning processes, enabled by real-time forecasts on promotional spend. Full end-to-end promotional management on a cloud platform to quickly understand and track all spend, in order to control and model deals. 

- Improve trade visibility with up-to-date visibility and live plan actualization
- Increase profitability of trade promotions 
- Accurately predict future promotions
- Drive sales volume by using intelligent data

Gain control of promotional spending

Sales and operation planning support

Trade promotion management

Get the most out of every dollar invested in promotions.  Save time, effort and money by empowering better decision-making. Develop guidelines, allocate trade funds, set up objectives and monitor compliance to increase the effectiveness of promotions. 

- Reduce costs with enhanced visibility and control
- Quickly identify budget allocation issues
- Spend less time on low-value tasks


Maximize the value of investments

Trade promotion optimization

Quickly identify issues and opportunities and develop informed plans with access to thorough and actionable data about existing promotions and operations. Unlock insights with rich, interactive reports with visual analytics driven by real-time reporting and data.

- Quick access to easily understandable analytics and reports
- Easily modify and save existing reports or create new ones
- Enhance security with role- and permission-based access to data 

Identify and report on opportunities

Reporting and insights

Easy-to-consume insights that help you make better and more profitable business decisions across your company.

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Easy-to-consume insights so that you can make better, more profitable business decisions across your company.

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You’re on the move and your business needs to move with you

Improve efficiency with access to powerful reporting tools, and increased visibility of overall business performance.

- Access to large volumes of data that is easily consumable 
- Access to advanced analytics, operational reporting, and KPIs
- Easily configurable to allow business users to modify and save an existing report/analysis or create an entirely new one
- Role and permission-based access to ensure data restrictions for each user is respected

Improved visibility for smarter decision making

Insights reports and dashboards

Analytics and data management

Run your business with confidence, using a centralized platform for product specifications, quality attributable sheets, and standard operating procedures. Enable users to manage a higher volume of work without adding additional resources thus leading to improved user productivity.

- HAACP-certified platform
- Efficient quality measurement
- Easy integration with ERP systems and third-party data sets 
- Gain transparency into production and food integrity operations

Create standards and build consistency

Data Management

Gain key insights that can strengthen business practices with data integration tools. Integrated data provides the ability to capture key performance data at any point in the supply chain.

- API integration with key enterprise resource systems such as stock management and procurement
- Export raw data to Excel/CSV
- View location performance and resource utilization
- Access to advanced grower and supplier performance and benchmarking

Stop guessing, start strategizing

Solutions to let you work smarter not harder

Maximize customer service, sales and efficiency with decisions driven by data

Increase demand, decrease costs

You’re on the move and your business needs to move with you

Get started today