Trade promotion management software

Yes. TELUS Trade Promotion Management and TELUS Trade Promotion Optimization are two distinct product offerings that integrate to provide comprehensive insights from planning to execution to optimization. Our expert team can help determine which solutions are best for your business.

The implementation process for our trade promotion management (TPM) software leverages a proven customer experience framework born from years of CPG experience. Our team is here to guide you through the entire journey, including:

Not sure where to begin? Our team can help you determine the best path forward.

We suggest forming a steering committee, project management team and core project team, scaled to your organization's size. You can find detailed guidance on how to implement our trade promotion management (TPM) software in our downloadable guide. TELUS Consumer Goods also offers professional support, including business consultants, solutions architects and technical experts.

Yes. Our trade promotion management (TPM) software connects with most ERPs, data lakes and third-party deduction programs. Ideally, businesses would benefit from trade promotion management software seamlessly integrated with their ERP.

Yes. TELUS Trade Promotion Management fully integrates with TELUS RGM Analytics, TELUS Trade Promotion Optimization, TELUS Retail Execution and TELUS Sales Enablement. By using multiple TELUS Consumer Goods solutions manufacturers can get a complete picture of their business to plan, execute and optimize promotions in a virtuous improvement cycle

Yes. Trade Promotion Management from TELUS Consumer Goods has been successfully deployed in both retail and foodservice channels. While there are many shared requirements across retail and foodservice, TELUS has developed the specific functionality to address the nuances that enable our customers to operate effectively in both channels.

Yes. Our trade promotion management (TPM) software offers promotion optimization and 'what-if' scenario planning, allowing you to unlock additional insights from promotional data.

Yes. Our trade promotion optimization software can use syndicated and POS data. The new Proxy Planning feature allows you to leverage TELUS Trade Promotion Optimization’s analytics for retailers and products where that data is not available.

Scaling your team to meet the growing complexity of contract management, claim acquisition and claim validation is not always the most effective resource deployment. Leverage our highly-skilled services team and process expertise to improve efficiency across your business functions efficiency. Our people, tools and simplified workflow processes reduce strain on your workforce administrative functions by helping you enter billbacks, process claims and identify errors.

Yes. TELUS Trade Promotion Management is a robust, global solution designed to support companies like yours. It is currently relied upon by over 300 companies across four continents, including 15 of the top 20 global CPG leaders. The software is highly flexible and configurable to adapt to the unique requirements of CPG manufacturers of all sizes, regardless of their geographical location. The implementation process is also adaptable to an organization's size, complexity, and global footprint, ensuring a smooth transition for your US-based company with a worldwide presence.