Trade promotion management software

Trade promotion management (TPM) software enables businesses to plan, execute and analyse their promotional and wider trade spend activities. It provides a structured approach to budget, create, track and optimise trade spend budgets to increase sales and improve return on investment. TPM software can also support contract management, accruals and settlement processing covering both deductions and payments.

TELUS Consumer Goods offers a range of trade promotion management (TPM) software solutions to flexibly fit businesses of all sizes and geographies. While technical implementation may be completed within 4 to 6 months, it is important to consider time to drive adoption, integrate into wider business operations and optimise. Our consultants will develop an implementation programme that takes into consideration the size and complexity of your organisation, the scope of functionality being considered and the readiness of the organisation from a people and data perspective. It is common to see programmes split into phases that enable critical elements to be implemented first delivering value sooner before subsequent phases that increase capability further are completed.

The implementation process for our trade promotion management (TPM) software leverages a proven customer experience framework born from years of CPG experience. Our team is here to guide you through the entire journey, including:

• Kickoff: Collaborative planning to define project goals and build a strong partnership.

• Design and configuration: Tailored solutions based on your business requirements and developed in close collaboration with your SMEs.

• Validation and training: Rigorous assessment and comprehensive UAT training to ensure your team is equipped for success.

• Ongoing support: Continuous partnership to maximise your trade promotion management (TPM) software investment.

Not sure where to begin? Our team can help you determine the best path forward.

We suggest forming a steering committee, project management team and core project team, scaled to your organisation's size. You can find detailed guidance on how to implement our trade promotion management (TPM) software in our downloadable guide. TELUS Consumer Goods also offers professional support, including business consultants, solutions architects and technical experts.

Yes. Our trade promotion management (TPM) software connects with most ERPs, data lakes and third-party programmes. Ideally, businesses would benefit fromtrade promotion management software seamlessly integrated with their ERP.

Yes. TELUS Trade Promotion Management fully integrates with TELUS RGM Analytics and TELUS Retail Execution. By using multiple TELUS Consumer Goods solutions manufacturers can get a complete picture of their business to plan, execute and optimise promotions in a virtuous improvement cycle

Yes. Our trade promotion management (TPM) software offers promotion optimisation and 'what-if' scenario planning, allowing you to unlock additional insights from promotional data.

Scaling your team to meet the growing complexity of contract management, claim acquisition and claim validation is not always the most effective resource deployment. Leverage our highly-skilled services team and process expertise to improve efficiency across your business functions efficiency. Our people, tools and simplified workflow processes reduce strain on your workforce administrative functions by helping you process claims and identify errors.

Yes. TELUS Trade Promotion Management is a robust, global solution designed to support companies like yours. It is currently relied upon by over 300 companies across four continents, including 15 of the top 20 global CPG leaders. The software is highly flexible and configurable to adapt to the unique requirements of CPG manufacturers of all sizes, regardless of their geographical location. The implementation process is also adaptable to an organisation's size, complexity, and global footprint, ensuring a smooth transition for your Ireland-based company with a worldwide presence.