Speak directly to your promotions just like you would a teammate. Get clear, contextual answers back instantly on your own terms, including:

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How do I create a promotion?

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What are my most frequently run promotions?

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Which brands are trending up or down this year?

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Which promotion drives the most incremental revenue? 

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Your promotional data is ready to talk strategy.

a business person using the AI assistant on a laptop

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Streamline your analysis, secure your data and maximise trade spend impact with TELUS TPM's AI Assistant.

View the demo

Take command of your trade spend today.

A businesswoman using AI Assistant within TELUS Trade Promotion Management in an office environment.

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TPM AI assistant 30 s updated

When big decisions come fast,
you don't have time to dig through
all the data for answers.
Introducing Telus TPM AI assistant,
a conversational tool
embedded in your Telus trade promotion
management workflow so you can explore
data through natural dialog.
Let's see some examples.
Sales is all about hitting targets.
The assistant helps you quickly check in
on your teams with a single prompt.
Just ask:
“what is my best performing promotion?”

Capture hidden growth, reclaim hours of lost time and scale your team's expertise with AI Assistant in TELUS TPM.



Enter your details and watch our full product demo today.

Ready to see the AI Assistant in action?

Trade data that speaks your language.

AI Assistant in Trade Promotion Management Full demo

When big decisions come fast,
you don’t have time to dig
through all the data for answers.
Introducing Telus TPM AI assistant,
a conversational tool
embedded in your Telus trade promotion
management workflow so you can explore
data through natural dialog.
Let's see some examples.
Sales is all about hitting targets.
The assistant helps you quickly check in
on your teams with a single prompt.
Just ask: “what is my best performing promotion?”
Or, if you are tracking behind target
and need to close the gap fast,
simply ask:
“where are there gaps in my promotional calendar
and what's the best promotions to run?”
The system will flag your top performers
and the best times to run them.
In just a few moments, the data is evaluated,
revealing what's driving the highest
volume and ROI.
If you are in the thick of planning season,
a simple check in can keep promotions
from slipping through the cracks.
Finance teams can spend less time
tracking performance.
By catching budget exceptions
before leakage occurs,
you can protect your margins and drive
profitable growth.
For revenue growth teams,
understanding historical performance to optimize
your trade and commercial strategies
is what gives you a competitive edge.
With a few clicks,
your data is evaluated in minutes,
revealing exactly
which categories are growing or declining
and which tactics are driving
the most growth.
With over two decades of CPG expertise,
we've built our assistant
to flip the script, flatten
the learning curve,
and get to insights faster.
The result?
Tools your teams actually want to use,
driving value from day one
and helping your organization drive growth.
Your proprietary data
is encrypted, secure,
and never shared
or used to train public models.
Why keep digging for answers
when you could be strategizing?
Book your live demo today

Explore the full product

TELUS Trade Promotion Management delivers the advanced analytics and integrated planning tools CPG companies need to achieve maximum ROI from every trade promotion.

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Transform your promotional strategy

Gain AI-driven visibility across all promotions. Uncover hidden growth opportunities and execution gaps to optimise your retail ROI and ensure every investment hits targets.

AI Assistant visualsing product performance next to a supermarket isle.

AI assistant software next to a promotion within a supermarket

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Surface the trends that drive retail growth.

Free your team from manual promotional analysis. Our AI Assistant works inside your workflow and handles the heavy lifting, so every hour saved goes back into driving profitable growth.


CPG worker using the ai assistant in an office environment

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Turn wasted hours into winning promotions.

Scale your team’s expertise instantly. Our intelligence layer understands the nuances of CPG data, empowering every user to make smart, informed trade decisions week in, week out.

A man and a woman using the AI Assistant in their morning workflow in an office environment.

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Expert-level trade decisions for every team member.

Our solution optimises promotional ROI for brands through AI-powered predictive analytics, automated workflows and scenario planning to increase forecast accuracy and maximise retail returns.