Revenue growth management analytics

TELUS Revenue Growth Management Analytics (formerly TABS Analytics) helps fast moving consumer goods (FMCG) companies optimize pricing, promotions and product placement to maximize profitability and sales growth. By harmonizing data across multiple sources and providing predictive shopper insights, our solutions enable brands to make informed decisions that drive business success.

We provide data harmonization, customization, analytics, reporting and experienced consulting to CPG companies of all sizes looking to grow sales.

Data harmonization means we’ve brought syndicated and/or point-of-sale (POS) data from every source together so you can view your total business in one place. Many manufacturers buy multiple sources like NielsenIQ, Circana, SPINS and Amazon data providers and receive POS data from multiple retailers. Our data harmonization process helps these various sources all speak the same language. Then, we set up customized coding rules so you can view your category in a way that makes sense for your business. The result is a single source of truth across your organization.

TELUS Revenue Growth Management Analytics is built for tier 1-3 CPG firms. Our power users include category managers and analysts, sales directors, managers and analysts and brand marketing managers and analysts. C-suite leaders and trade marketing executives also find great value in our services.

Implementation takes 2-12 weeks, depending on the complexity of the data sources and the size of the dataset being ingested and harmonized.

The implementation process for our revenue growth management (RGM) analytics draws upon our deep CPG expertise to provide a smooth, efficient and reliable customer experience. Our team is here to guide you through the entire journey, including:

• Kickoff: Collaborative planning with a dedicated consultant to identify your business objectives and how we can partner with you to meet those objectives.

• Data acquisition: We can help procure the right set of data to meet your needs, getting you all the vital information without spending on the unnecessary pieces.

• Selecting solutions: We identify and implement the right services for your organization, based on the roles, responsibilities and preferred level of support that fit your unique situation.

• Validation and delivery: Thorough data quality checks are performed throughout the data ingestion, harmonization and delivery process. Advanced tools and automated processes are used to minimize manual interventions needed.

• Training and ongoing support: We provide training and continually partner to provide ongoing support and consulting to the level that best fits your organization’s needs. Our goal is to maximize your ROI on your data analytics software investment.

The data is typically licensed from the data providers by the manufactures we work with. We can help set up those licensing agreements so you can be confident that you have the optimal dataset that fits your needs and is within budget.

Yes. Our revenue growth management (RGM) analytics fully integrates with TELUS Trade Promotion Management, TELUS Trade Promotion Optimization, TELUS Retail Execution and TELUS Sales Enablement. By using multiple TELUS Consumer Goods solutions, manufacturers can get a complete picture of their business to plan, execute and optimize promotions in a virtuous improvement cycle.

The following channels can be integrated into our revenue growth management (RGM) analytics:

• Total market channels (e.g., Grocery, Pharmacy, Food & Drink, General Merchandise)

• Specialty markets (e.g., Natural/Organic, Pet Care, Health & Beauty)

• Retailer syndicated and POS data (Major supermarket chains, Drugstores/Pharmacies, Department stores, Specialty retailers)

• E-commerce (Online marketplaces, Direct-to-consumer platforms, Omnichannel retailers)

• International data

• Veterinary and professional channels

• And more

Our revenue growth management (RGM) analytics provide deep CPG category expertise, advanced analytics platforms and customizable data solutions that create relevant product hierarchies, all within a clean, user-friendly interface. Our strong category architecture and data harmonization capabilities, combined with proprietary analytic measures, help clients accelerate insights and make more informed decisions with speed and precision.