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CPG manufacturers seeking a competitive advantage in 2026

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Trade Marketing & Revenue Growth Management teams

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Sales Leaders expanding into US, UK or Australian markets

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Brand Managers navigating loyalty erosion

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Innovation Teams developing flavor and product strategies

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Who should download this report?

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Stop competing on price alone. Discover the winning combination of price optimization, flavor innovation and strategic brand differentiation that's driving growth for leading CPG brands.

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Your competitive edge starts here

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Our expanded study of 3K+ consumers in the US, UK, and Australia reveals how top brands capture market share through strategic price, flavor innovation and brand differentiation.

Learn winning strategies as 73% of consumers increase deal-seeking amid shifting shopping patterns.

Start exploring winning CPG strategies to drive your brand's growth.

Download the global study now

Unlock 24 pages of data-driven insights, regional behavior analysis, and strategic frameworks with real-world brand tactics!

Download your complimentary copy now and access:

Winning with price, flavor and brand

The 2026 CPG Playbook

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Tailored tactics for US, UK and Australian markets

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Regional playbooks

Your escape route from margin-destroying price wars

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Flavor innovation

Whether to attack, defend, optimize or disrupt

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Category-specific strategies

What drives them and how to defend against it

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Brand switching triggers

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Gen Z's $360B+ spending power

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What you’ll discover inside: