We're connecting manufacturers and distributors to retailers, foodservice operators and end consumers

Results:
faster, smarter promotional planning
increased revenue growth
better budget tracking 

TPM social-53

1440 foods, met-rx, pure protein, fitcrunch, body fortress logos

1440 foods logos

TELUS Trade Promotion Management
automated workflows replaced spreadsheets
real-time promotional tracking
trade analytics and netsuite integration

TPM social-52

the keys to grow
trade analytics and reporting
automated deduction management
real time promotional visibility
seamless erp integration

TPM social-54

TELUS Trade Promotion Management software empowers CPG companies to plan, execute, and optimize every promotional campaign with precision.

Boost your trade promotion performance

1440 foods UK

1440 IE

1440 AU

1440 NZ

A man pours a thick shake into a blender, preparing to mix the ingredients for a smoothie.

1440 foods

A man and a woman sit in a bright casual workspace discussing content read from a laptop on a coffee table that is between them.

Compare the pros and cons of managing customer profitability in each system

Program profitability: Trade promotion management vs. ERP systems

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Discover what TPM can do

A definitive guide to trade promotion management

Kelley L

Kelley Loeber

Senior Marketing Manager

Brianna Buckley

Manager, Customer Marketing

Book a demo

How 1440 Foods is building a stronger trade promotion program with TELUS TPM

Create the right promotions for the right customers with better planning, optimization, execution and analysis tools.

Improve every aspect of your trade promotions

Ready to boost your trade promotion profitability?

Bayer UK

Bayer Ireland

Bayer AU

Bayer NZ

A woman and man engage in a discussion in a meeting room focused on Trade Promotion Management strategies.

Trade Promotion Management strategies meeting

Trade Promotion Management: Bayer’s global success story

TELUS TABS Analytics data transformation reporting workflow

TELUS-TABS-Analytics-data-reporting-workflow-english

TELUS Revenue Growth Management Analytics is built to harmonize data so that it fits your company’s specific needs.

Data analysis as a service for CPG manufacturers

Scholls case study US

TELUS Growth Management Analytics improved Scholl's data management processes by 99.99%, reducing report generation time from two weeks to just minutes

Scholl's case study UK

Scholl's IE

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woman-holds-shoe-for-data-reporting-purposes

How Scholl's Wellness Company accelerated data reporting with TELUS RGM Analytics

Feature blogs and resources CG - CA

Featured blogs and resources

consumer-goods-resources

Consumers Good, Impact CTA - CA

Get strategic insights, practical tips and supporting data points to build a compelling business case for a trade promotion management solution.

Download the guide

Take your business to the next level

Watch now to discover how turning high-velocity, temporary viral trends into sustained shelf growth can drive overall category success.



Watch now

On-demand webinar: Escaping the CPG price war

Consumer Goods - CA

Boost productivity and automate processes with AI-powered Consumer Packaged Goods (CPG) software

Let’s imagine getting things done faster, easier and with fewer clicks.
At TELUS Consumer Goods we want to help you 
> drive profitable growth,
> Execute  new strategies
> and unlock richer insights
All with one integrated suite of solutions.
We’re proud to be trusted by over 300 consumer goods companies worldwide including 15 of the top 20 global CPG leaders serving retail and foodservice channels. 
Let’s seamlessly connect planning and execution to unify workflows and maximize your impact.
Let’s make smarter, faster decisions with harmonized, connected data across the entire value chain.
Turn insights into actions with TELUS RGM Analytics and test strategies before launch with TELUS Shopper Insights

Plan, execute and enhance trade activities with TELUS Trade Promotion Management and Optimization solutions

Implement promotions as planned and achieve your perfect store with TELUS Retail Execution. 

And finally, boost foodservice sales and streamline processes with TELUS Sales Enablement.
Each solution is powerful on its own and  transformational when connected
Reduce complexity
Improve accuracy 
and drive revenue while reducing costs.
Let's power growth and save time in the process.
So your teams can focus on the important things 
In work and in life
This is your competitive advantage.
This is TELUS Consumer Goods.
Let's get started.



We're connecting manufacturers and distributors to retailers and end consumers


Consumers Good Hero - CA

Streamline food, beverage & consumer packaged goods (CPG) operations with innovative solutions

We deliver integrated digital solutions and data-driven insights across the entire value chain enabling businesses to make informed decisions and drive profitable growth.



CG products - CA

Products and services

Maximize ROI for CPGs of all sizes using TELUS Trade Promotion Management and Optimization.


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trade-promotion-management-software-performance-preview

Trade promotion preview - CA Final

Trade promotion management

Boost sales and streamline processes with TELUS Sales Enablement, your end-to-end foodservice sales accelerator.



Two men in suits discussing sales enablement software at a table with a laptop open between them

sales-enablement-software-execution-preview

Sales enablement software preview - CA Final

Sales enablement

Achieve your perfect store and sell more effectively with AI-powered sales recommendations and compliance audit tools in TELUS Retail Execution.



A man using an tablet in a retail store, showcasing the use of retail execution software in action.

retail-execution-software-costs

Retail execution preview - CA Final

Retail execution

Win at shelf using harmonized data and analytics tailored for your CPG business with TELUS Revenue Growth Management Analytics.



A woman uses a tablet exploring revenue growth management software and cpg analytics.

revenue-growth-management-analytics-insights-preview

RGM Analytics Preview - CA Final

Revenue growth management analytics

Gain go-to-market confidence in today’s competitive retail world with TELUS Shopper Insights.

A woman stands in a grocery store, pushing a shopping cart doing shopper insights research