We're connecting manufacturers and distributors to retailers, foodservice operators and end consumers

Results:
faster, smarter promotional planning
increased revenue growth
better budget tracking 

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TELUS Trade Promotion Management
automated workflows replaced spreadsheets
real-time promotional tracking
trade analytics and netsuite integration

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the keys to grow
trade analytics and reporting
automated deduction management
real time promotional visibility
seamless erp integration

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TELUS Trade Promotion Management software empowers CPG companies to plan, execute, and optimize every promotional campaign with precision.

Boost your trade promotion performance

1440 foods UK

1440 IE

1440 AU

1440 NZ

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1440 foods

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Compare the pros and cons of managing customer profitability in each system

Program profitability: Trade promotion management vs. ERP systems

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Discover what TPM can do

A definitive guide to trade promotion management

Kelley L

Kelley Loeber

Senior Marketing Manager

Brianna Buckley

Manager, Customer Marketing

Book a demo

How 1440 Foods is building a stronger trade promotion program with TELUS TPM

Create the right promotions for the right customers with better planning, optimization, execution and analysis tools.

Improve every aspect of your trade promotions

Ready to boost your trade promotion profitability?

Bayer UK

Bayer Ireland

Bayer AU

Bayer NZ

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Trade Promotion Management strategies meeting

Trade Promotion Management: Bayer’s global success story

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Featured blogs and resources

Exceedra software acquired by TELUS Consumer Goods.

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Read the success story

Discover how this leading sports nutrition brand transformed their trade promotion strategy with TELUS TPM.

See how 1440 Foods eliminated manual trade processes & reduced deduction balance

Learn more about our trade promotion management solutions.

Optimize your promotions, boost your bottom line and streamline planning, execution and analysis.

Read case study

Fragmented spreadsheets hurt collaboration. InnovAsian solved this with TELUS Trade Promotion Optimization, resolving CPG deductions faster and cutting aging balances by 50% in six months.

How InnovAsian Mastered CPG Deductions

A female employee in a supermarket uses retail execution technology on her tablet to organize products on the shelf to create the Perfect Store

Explore TELUS Retail Execution

Discover how TELUS Retail Execution's AI-powered tools and mobile accessibility can transform your in-store performance and drive measurable results.

Ready to achieve your perfect store like Lactalis Canada?

Explore the solution

Automate your POS interactions so your sales team can focus on what they do best.

Close the gap between sales strategy and execution.

Talk to an expert

Drive growth for your business through data-driven decision making.

exceedra UK

Exceedra IE

exceedra AU

Exceedra NZ

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exceedra partner

Get proven trade promotion insights from a worldwide leader.

See why TELUS won best-in-class category distinctions from POI for our foodservice specific solutions

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Enterprise planning & retail execution win best-in-class awards

Exceedra is now part of TELUS Consumer Goods 

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Connect AI-driven planning insights with AI-powered shelf execution across the FMCG trade lifecycle.


Explore AI features

Master your trade strategy with AI

Learn the strategies and measurable results that drove innovation and growth for one of the world's largest dairy companies. Discover actionable insights for optimising your retail execution and field operations.

On-demand webinar

Lactalis case study: How TELUS Retail Execution transformed dairy operations & drove growth

Consumer Goods - AU

Boost productivity and automate processes with AI-powered Consumer Packaged Goods (CPG) software

Let’s imagine getting things done faster, easier and with fewer clicks.
At TELUS Consumer Goods we want to help you 
> drive profitable growth,
> Execute  new strategies
> and unlock richer insights
All with one integrated suite of solutions.
We’re proud to be trusted by over 300 consumer goods companies worldwide including 15 of the top 20 global CPG leaders serving retail and foodservice channels. 
Let’s seamlessly connect planning and execution to unify workflows and maximize your impact.
Let’s make smarter, faster decisions with harmonized, connected data across the entire value chain.
Turn insights into actions with TELUS RGM Analytics and test strategies before launch with TELUS Shopper Insights

Plan, execute and enhance trade activities with TELUS Trade Promotion Management and Optimization solutions

Implement promotions as planned and achieve your perfect store with TELUS Retail Execution. 

And finally, boost foodservice sales and streamline processes with TELUS Sales Enablement.
Each solution is powerful on its own and  transformational when connected
Reduce complexity
Improve accuracy 
and drive revenue while reducing costs.
Let's power growth and save time in the process.
So your teams can focus on the important things 
In work and in life
This is your competitive advantage.
This is TELUS Consumer Goods.
Let's get started.



Surface deeper data insights and simplify your operations with AI-powered FMCG tools.



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Explore AI at TAC 

Lead with data. Grow with confidence.

We deliver integrated digital solutions and data-driven insights across the entire value chain enabling businesses to make informed decisions and drive profitable growth.



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Products and services

Maximise ROI for CPGs of all sizes using TELUS Trade Promotion Management and Optimisation.

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Trade Promotion Management - AU Final

Trade promotion management

Trade Promotion Management

Achieve your perfect store and sell more effectively across Australia with AI-powered sales recommendations and compliance audit tools in TELUS Retail Execution.

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