Data harmonization – the ins and outs, and why you need it
Your company has been accumulating data over its lifetime. Think about all the research you’ve commissioned, the surveys, the interviews or the information you’ve scraped from the internet. It might sometimes feel like there’s too much data to sort though, and it all comes in different formats.
But in the right hands, with the right tools, that data can teach you things about your business and your customers that you never thought possible.
But first, to make sense of all that data, you need to harmonize it.
How TELUS TABS Analytics harmonizes your data
Data harmonization is all about creating a “single source of truth.” It gathers all of your company’s insights and opportunities into one easy to interpret format.
In simple terms, data harmonization first takes that scattered data and cleans it of any inaccurate or misleading items.
Then it presents the data to you as a whole, making it easy to use and easy to understand.
Complete data, in one place
You get a one-window view of everything and anything that supports your ongoing decision-making. That includes financial information and business performance.
Throughout your organization, everyone will be using the same source of data. It becomes your one guiding light to navigate from, reducing confusion and increasing efficiency.
Bringing together all of your data takes time. It takes time to find it, to prepare it and deploy it usefully. But when you bring in TABS Analytics to help you harmonize that data, you get a unified source of knowledge that your whole organization can pick from. Deployment of new technology involving analytics can be more effective, and faster.
If you spend less time looking for the right source of data, you can spend that time more effectively elsewhere. You are able to reduce the actual cost and the opportunity cost of handling and effectively using data.
Confidence in your data
When you know where your data is coming from, that it’s all aligned and uniform, then you can interpret it with confidence. Good, truthful data helps you make faster, more decisive leadership decisions, improving your business as a whole.
That’s not the only reason why data harmonization and a single source of truth are critical.
By 2024, there are no signs that the world's data production will slow in the future.
The amount and variety of data will only increase as more devices become connected to the internet.
TABS Analytics is here to help you better understand the information that can reveal where your company is and where it’s likely headed. It’s the companies and individuals that learn to manage their information that will be the ones who place themselves in a position to win big.
Data analysis as a service for CPG manufacturers
TELUS TABS Analytics is built to harmonize data so that it fits your company’s specific needs.