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Promotion Optimization Institute awards TELUS Consumer Goods 5 Best-In-Class Distinctions

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In their 2023 RetX Vendor Panorama, the Promotion Optimization Institute (POI) awarded TELUS Consumer Goods with the Best-In-Class Distinction in five categories.

  • Analytical Insights: Ability to process data from multiple sources and deliver directional guidance, insights and recommendations to the user.

  • Connected Enterprise: Ability to connect the entire enterprise, including the front and back office, TPM, RetX, and ERP with end-to-end benefits.

  • Predictive and Prescriptive Analytics (AI/ML): Uses Artificial Intelligence/Machine Learning to predict or prescribe best routes, pricing, planograms, store or distributor suggested orders, van loads, and more.

  • Retail Merchandising: Fully enables the vital retail merchandiser function with all necessary information and guidance to efficiently execute tasks.

  • Coaching: Provides automated KPI tracking and opportunity assessments that generate formalized improvement plans to address individual and team growth needs.

Read the full report on TELUS Consumer Goods

To access the full POI 2023 In-Store Retail Execution Vendor Panorama (RetX) report please visit the POI website

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