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How BevAlc companies can find an edge

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The beverage alcohol industry is not for the faint of heart. Competition is fierce. New brands emerge on a daily basis. And keeping consumers' attention has never been more challenging. So how do companies find success in such a complicated space?

Just uncover the truth. The truth about how your customers feel about your brand, how your competitors are doing and insights into market trends.

You might think this is easy, but oftentimes there’s simply too much data at our fingertips; a raw stream of unwieldy metrics. Analytics are just numbers until you have the right tools to make sense of them. And for BevAlc companies, this sense making can mean the difference between failure and success.

And yet, for decades, complex data analytics were the exclusive domain of consumer packaged goods companies. The BevAlc industry was left to fend for itself, relying on time-consuming manual processes that were prone to errors. It meant less time focused on growing revenue.

Thankfully, times have changed.

Data analysis as a service for CPG manufacturers

We’re happy to help you get the best package for your data needs with syndicated data providers.

Solutions like TELUS TABS Analytics help BevAlc companies take overwhelming information and turn it into actionable insights for sales and marketing teams. It can provide you with the edge you need to win at retail. It drives insights that can be shared with distributor partners, retail buyers and marketing agencies. It sets out to demystify your data and distill it into easy-to-use reports and tools to help you focus your marketing budgets toward the right growth opportunities.

By focusing your entire data matrix through a single precision lens that merges global, regional and local category data, you’ll access real-time, meaningful consumer behaviour analysis. This can help you create products that align with consumer demand while arming your sales team with actionable intelligence to win more shelf space and uncover top markets for growth.

Finding an analytics solution tailored for the BevAlc industry is a key component to staying competitive both today and in the future. Whether you are a supplier, distributor or retailer, minimizing the analysis process gives you more time to focus on the actions that can boost your bottom line. It’s time to finally conquer that mountain of data and unlock your company’s true potential.

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