Enterprise planning and retail execution solutions earn 2024 Best-in-Class category distinctions
In their 2024 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama, the Promotion Optimization Institute (POI) recognized TELUS Consumer Goods with seven Best-in-Class category distinctions. 1
"TELUS Agriculture & Consumer Goods are committed to empowering innovative leaders and teams in the food and consumer goods industries with technology, insights, and integrations that drive improved profitability, production quality, and sustainability. They are a holistic, end-to-end enterprise planning and RGM partner across both Retail and Foodservice." 1
Enterprise Planning Best-in-Class Category Distinctions
Data management
Cleansing, harmonizing, enriching and staging of internal and external data prior to; or as part of a project implementation.
Harmonize data across various sales channels, synchronize product hierarchies across diverse business units or enrich ‘static’ master data hierarchies to deliver ‘commercial’ views reflecting go-to-market realities.
Foodservice
Supports the specific and complex foodservice contracts, pricing, CRM functions, deductions and settlements involved in managing the numerous layers of distributor/outlets involved in the foodservice channel.
Enterprise Planning with Integrated Business Planning (IBP) and Sales & Operations Planning (S&OP) Capabilities
Teams can collaboratively build a plan from the bottom up, feeding into a central enterprise forecast. Sales planning inputs flow into the demand planning/forecast/integrated business planning (IBP) process.
Ability to incorporate building blocks and assumptions into the plan to seamlessly flow HQ inputs into the sales plan and sales insights back to HQ and into the IBP process.
TPx for Tier 2 & 3 Organizations &/or Other Tier 1 International Geos
TPx that utilizes a templatized process or streamlined capabilities and configuration providing simplicity and quicker implementations for T2/T3 and/or other Tier 1 international geographies. The sweet spot here is "solid, just enough" TPx capabilities that are fast to deploy.
Retail Execution Best-in-Class Category Distinctions
Retail Merchandising
Fully enables the vital retail merchandiser function with all necessary information and guidance to know where to go, what to do and efficiently execute tasks.
Coaching
Coaching allows field managers to monitor and evaluate each step of a retail call. Onboarding templates guide new users through the in-store call process. Managers can also set activities for future visits and assign training videos.
Feedback loop provides AI-driven insights to address performance and app usage opportunities. On-demand Q&A support during the sales call via a chatbot or agent.
Retail Data Management
Ability to store and process high levels of data (including internal and external sources like photo, online, POS and mobile data) and use the insights across enterprise-connected systems.
The system harmonizes the structured and unstructured data that often comes in multiple formats, from multiple sources, and at various times and intervals. Establishes a consolidated data store for multi-market reporting across clients’ multinational customer base.
Read POI's evaluation of TELUS Consumer Goods
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Your enterprise planning and retail execution professionals
Evaluate TELUS Consumer Goods solutions when:
You seek integrated enterprise planning or retail execution solutions with global capabilities
Your organization wants end-to-end visibility into promotion planning and in- store execution to drive more efficient trade spend and accurate forecasts
You need revenue growth management (RGM) tools, advanced analytics or shopper insights to optimize your portfolio assortment and shelf presence
Your business could benefit from turnkey and cloud-based data harmonization services to access all your enterprise data as a single source of truth
To access the full POI 2024 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama, visit the POI website.