Responsible AI
Done responsibly, AI can deliver incredible social benefits for a friendly future. TELUS is collaborating with leading global thinkers and everyday people to ensure that we realize the benefits of AI safely and mitigate the challenges it can present through online and in-person consultations.
Our approach to responsible AI
We recognize the transformative potential of innovations like Artificial Intelligence (AI). We believe that AI will augment human capabilities and help deliver better outcomes to build a friendlier future.
Putting customers first
Our responsible AI approach aligns with our mission to put customers first in the pursuit of making the future friendly, together.
Rooted in trust
We deploy AI with our
TELUS Trust Model
in mind, ensuring data is used in ways that generate value, promote respect and deliver security.
Responsible, human-centric
Responsible AI can help drive better customer experiences, while powering initiatives that improve communities and create meaningful social impact.
The TELUS AI Report
What do you think about AI?
of respondents believe AI can improve their quality of life, while 42% think risks outweigh benefits.1
of respondents agree that AI’s development and usage should be regulated.1
of respondents agree that they trust AI systems to work independently, without human oversight.1
What do you want AI to be?
We are creating a community of over 5,000 across Canada with various perspectives and identities, including Indigenous Peoples and other diverse groups to help make our digital world friendly for all. This community will help to ensure that voices from a representative sampling of Canadians are heard and that humanity stays at the center of AI.
Have your say and participate
You will be taken to a link to enroll in our Qualtrics research platform and join our panel on Responsible AI
TELUS commissioned a work of art by Kenneth Letander, Ojibway artist originally from Manitoba and now living in Alberta's Treaty 6 region, to mark our declaration
Supporting Indigenous Reconciliation
TELUS is proud to reaffirm its dedication to reconciliation and responsible Artificial Intelligence (AI) while upholding its commitment to artistic integrity by declaring that TELUS will not use AI technology to create or replicate the art or imagery of Indigenous Peoples.
Awards and recognition
International Outstanding Organization prize
The Responsible AI Institute recognized TELUS’ leadership in responsible AI, commitment to fostering trust and benefitting society.
Privacy by Design (ISO 31700-1) certification
TELUS GenAI Customer Support Tool was the World's First to Achieve Privacy by Design Certification.
Some of the ways we use AI responsibly
A proud partner in Responsible AI
We are a proud partner of Canadian and international organizations working to develop Responsible AI, including the Responsible AI Institute, Foundational Supporter of IAPP AI Governance, Standards Council of Canada National AI & Data Governance Standards Collaborative, Mila - Quebec AI Institute, Alberta Machine Intelligence Institute (AMII), US AI Safety Institute within the National Institute of Standards and Technology (NIST), and Vector Institute. We also contribute to global initiatives, such as the Organisation for Economic Co-operation and Development’s (OECD) reports on data and AI literacy.
We believe in the value of varied perspectives in the development of AI as well as in our responsibility to support our customers and communities through resources, including education
Academic Salon: 2024 AI report: The power of perspectives in Canada
Demonstrating our leadership and commitment to including more diverse voices in the conversation about responsible AI development, we hosted scholar-led discussions on where this powerful technology should be headed.
Panel discussion: The expanding concept of privacy in the age of AI
54min 7sec
Academic Salon: 2024 AI report: The power of perspectives in Canada
3min 30sec
Discover Responsible AI
Explore ethical AI principles and its impact on building trust and driving social good.
Tools to understand how AI works and its impact
This four-hour course is for anyone who wants to know what artificial intelligence is, understand how it works, and learn more about it.
Digital Literacy Workshops
This 60-minute course is designed to learn more about AI, build critical thinking skills, identify common myths and dive deeper into AI ethics.
