TELUS AI for Good
AI for Good
AI for Good advances the responsible adoption of AI through real-world applications, meaningful research, global literacy initiatives and community empowerment. We're not just building AI. We're building AI that makes a positive difference.
Human-centric AI that delivers real impact
Our enterprise AI capabilities combined with our commitment to human-centric data use makes us a world leader in responsible and innovative AI. The AI for Good program is how we put our social capitalism thesis into action, advancing AI adoption while supporting meaningful business and social outcomes.
Learn more about our work below or reach out to us at
[email protected]
. Applied AI in action
Real-world applications, real social impact
AI works best when developed with business and social context. Through our
AI Accelerator
, we connect research partnerships with practical applications that demonstrate positive social impact while showcasing innovative technology.
What we’re doing:
Climate action
Partnering with Vector Institute to reduce data centre energy consumption through AI-powered optimization
Environmental monitoring
Using generative AI to monitor vegetation health (Winner: Global Generative AI Award - Sustainability, 2024)
Value-driven research
Setting the standard for human-centric AI
We believe diverse voices should shape AI's future. Through our annual AI reports and contributions to international frameworks, we're amplifying voices and building global trust in these technologies.
What we’re doing:
Annual AI Reports
Publishing comprehensive research on attitudes toward AI and responsible AI practices
Global leadership
First Canadian company to embrace the Hiroshima AI Process (HAIP) Reporting Framework, contributing to international AI governance
Building trust
Contributing to frameworks and forums that prioritize transparency and accountability
Literacy and skills development
Building AI skills for everyone
Understanding AI shouldn't be reserved for experts. We use our global partnerships to deliver AI literacy workshops and resources that build skills across all communities.
What we’re doing:
Workforce leadership
Featured in Business at OECD report as a leader in workforce AI literacy
Youth education
TELUS Wise Responsible AI online workshop helping teens understand AI technology
Global advocacy
Partnering with international organizations to expand AI literacy worldwide
Giving back and community impact
Technology for meaningful change
We're committed to making our AI capabilities accessible to organizations creating positive change. Through partnerships with not-for-profits, we provide discounted or free access to Fuel iX and Sovereign AI Factory, supporting meaningful impact across health, agriculture, and environmental initiatives.
What we’re doing:
Indigenous economic advancement
Partnering with Indigenomics to advance economic outcomes using sovereign AI
Collaborative innovation
Using purple teaming to build responsible AI together with diverse stakeholders
Dive deeper into our AI work
Doing good is good for business
This work amplifies our leadership position while contributing to measurable business results. When we advance responsible AI, everyone benefits—our customers, our communities, and our company.
Recent achievements
TELUS’ Data & Trust Office and AI Accelerator teams lead the AI for Good work across the organization, ensuring the use of AI is aligned with our commitment to making the future friendly.
Recognition for responsible innovation
Climatic Incident Management Platform (September 2025)
Winner, Global Generative AI Award - Sustainability
Healthcare Equity Research (April 2024)
"Analyzing Healthcare Disparities in Hospital Readmissions" presented at CAHSPR
Want to know more about AI for Good?
Let's talk about how responsible AI can create positive change.
Reach out to us at
[email protected]
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