All Technology (as defined below) associated with the Bill Analyzer Service will be installed, accessed and maintained solely for use in connection with the Bill Analyzer Service, and no separate license is granted thereto. The Customer will not, directly or indirectly: (i) reverse engineer, decompile, disassemble or otherwise attempt to discover the source code, object code or underlying structure, ideas or algorithms of the Bill Analyzer Service or any software, SIM Cards, data and documentation related to the Bill Analyzer Service (collectively, the "Technology"); (ii) modify, translate, or create derivative works based on the Bill Analyzer Service or the Technology; (iii) copy, rent, lease, distribute, pledge, assign, or otherwise transfer or encumber rights to the Bill Analyzer Service or the Technology; (iv) use the Bill Analyzer Service or the Technology for time-sharing or service bureau purposes or otherwise for the benefit of a third party, except for authorized Customer users; or (v) remove any proprietary notices or labels with respect to the Bill Analyzer Service or the Technology. The Customer will not access or use the Bill Analyzer Service or the Technology to (A) build a competitive product or service; (B) build a product or service using similar ideas, features, functions or graphics of the Bill Analyzer Service, or (C) copy any ideas, features, functions or graphics of the Bill Analyzer Service. All rights not expressly conferred to the Customer hereunder are reserved for and retained by TELUS and/or its suppliers, as the case may be. For clarity, no express or implied license to any TELUS or its supplier's patents or other intellectual property rights is conferred to the Customer or any Customer user in connection with the use of the Bill Analyzer Service and related software application.