A tree planter digging a hole in the dirt with a shovel.


Unleashing the power of connection: TELUS and Koodo's Buy One, Plant One offer for a healthier planet

Aug 17, 2023

At TELUS and Koodo, we believe that the power of connection extends beyond just keeping people connected to what matters most in their lives. It also means empowering our customers to make a positive impact on the world and create a healthier planet for future generations. As part of our ongoing commitment to environmental sustainability, we introduced the Buy One, Plant One offer. This integration of social purpose into our Mobility products allows you to contribute to tree planting efforts while enjoying the latest Android devices. Together, we can create a greener future for generations to come.

Partnering for a healthier planet

Between May 8th to 31st, every new activation or renewal of select Android devices at TELUS and Koodo directly contributed to tree planting efforts in partnership with Android. For each Android device sold on a new activation, TELUS planted a tree, ensuring that your actions have a tangible impact on the environment. But that's not all - if you chose to trade in a device during this period, we went the extra mile to plant an additional tree. This meant that you doubled the impact of your contribution.

Growing a forest, one device at a time

With the Buy One, Plant One offer, we are not only fostering sustainable practices, but we are also encouraging responsible consumption by promoting device trade-ins. By recycling and repurposing old devices, we can minimize electronic waste and extend the life cycle of these products. This way, we reduce our collective carbon footprint and create a more sustainable future. Your commitment to sustainability and staying connected with the latest Android technology is now a powerful catalyst for reforestation efforts.

Making a social impact

Through our partnership with Android, we are proud to be part of a global movement dedicated to reforestation and combating climate change. Trees play a vital role in purifying the air, conserving water, supporting biodiversity, and mitigating climate change. By actively participating in the Buy One, Plant One offer, you are contributing to the creation of a greener planet and leaving a positive impact on the world for future generations. Together, we can make a difference - one tree at a time.

“We're excited to partner with TELUS on this initiative as sustainability is a key focus across many product areas at Google. Our goal is to empower everyone with the tools and information needed to make choices to live more sustainably by building technology that helps people do more for the planet. Android OS has made continuous strides to improve its sustainability footprint by increasing device longevity with features such as Battery Saver, Adaptive Battery & Brightness, and Dark Theme. In addition, partnering with manufacturers to achieve 5 years of OS support and security. We look forward to future collaborations with TELUS in this space by partnering on Bring-It-Back™, Trade-In, and CPO initiatives,” says Hilary Manning, Head of Canada Business and Operations, Android Go-to-Market.

Join the movement

At TELUS and Koodo, we recognize the importance of social purpose and the responsibility we have as a telecommunications company to contribute to a sustainable future. With the Buy One, Plant One offer, we invite you to be a part of our mission to create a healthier planet and make a positive impact through your smartphone choices. By choosing TELUS and Koodo, you're not just getting the latest Android device - you're actively contributing to the well-being of our planet.

"As TELUS continues on its path to becoming a carbon-neutral organization by 2030, we strive to constantly challenge our device hardware and software partners to prioritize sustainability while delivering meaningful technological enhancements and customer experiences. The Android team has also risen to the occasion, partnering on compelling programs focused on driving sustainability, including our most recent Buy One, Plant One initiative. We look forward to many more outstanding sustainability partnerships with Android," says Dildeep Mand, Team Manager of Product Marketing, GTM and Device Realization, TELUS Mobility.

Let's work together to grow a forest, protect our environment, and make the world a better place for all. Join us in this exciting initiative, and let's plant the seeds of change, one tree at a time.