TransUnion and TELUS offer branded calling with rich call information

TransUnion partners with TELUS to implement branded calling with rich call content

News, blog articles and discussion papers · Jun 27, 2025

Solution expands business reach while helping protect consumers from fraud

TELUS Partner Solutions is excited to announce our

for

. This innovative solution allows businesses in Canada to display their verified identity when calling TELUS mobility subscribers. This collaboration marks a significant step forward in our commitment to providing secure and reliable communication solutions for businesses while protecting consumers from fraudulent calls.

Enhancing trust in business communications

Once available, the new branded calling with rich call content solution aim will be to provide TELUS customers with verified business information such as business name.

This technology leverages

TransUnion’s Branded Call Display

and TELUS' network to display business identity, ensuring the information shown on the mobile display is accurate and trustworthy. This enhanced display not only improves the customer experience but also helps protect consumers from fraud while enabling businesses to reach more customers.

Juan Sebastian D'Achiardi

, Regional President of TransUnion Canada, emphasizes the importance of this partnership: "Canadians need more protection against unwanted calls and fraud. We’re excited to partner with TELUS for branded calling. This solution will help protect Canadian consumers, reducing fraud and giving them confidence to answer the phone, so they don’t miss legitimate calls. For businesses, Branded Call Display will enable them to restore trust in the phone channel, reach more customers and enhance engagement"

Meeting consumer needs

Recent TransUnion research reveals compelling insights into Canadian consumer preferences:

70% of consumers would likely answer calls from verified businesses displaying rich content
61% have missed legitimate calls due to fraud concerns
Canadians prefer phone calls for critical communications: Personal, including healthcare (62%), urgent circumstances, including natural disasters (55%) and high-value decisions, such as financial investments (52%)

These statistics highlight the critical need for solutions such as Branded Call Display in the Canadian market.

A commitment to customer security

Kal Amery

, Vice President, Global Carrier Solutions at TELUS, underscores the significance of this technology: "Canadians deserve confidence in who's calling them. By partnering with TransUnion, we’re helping our customers avoid fraud while ensuring they don't miss important calls from legitimate businesses. This technology represents a significant step forward in our ongoing commitment to customer security."

Building on a history of innovation

This partnership builds upon TELUS and TransUnion's history of successful collaboration, including their groundbreaking work on the first international calls authenticated by STIR/SHAKEN protocols. The Branded Call Display solution further demonstrates our commitment to leveraging innovative technologies to enhance communication security and efficiency.

For businesses looking to improve their outbound calling success and build customer trust, branded calling with rich call content offers a powerful solution. By providing verified business information on outbound calls, companies can enhance their brand visibility, improve answer rates and ensure professional consistency across all communications.

Contact TELUS Partner Solutions

to learn more about how your business can benefit from TELUS’ rich call content solution.