Applying for #StandWithOwners 2026: a guide and checklist to a winning application
#StandWithOwners · Jun 3, 2026
Canadian business owners put it all on the line, day in, day out working hard to build their dreams and we believe they deserve to be celebrated. At TELUS, we want to recognize leaders who continue to grow and innovate their businesses while creating a better future for themselves, their families, employees, customers and communities.
Since 2020, we’ve committed close to $7 million to
#StandWithOwners
because of the pivotal role small businesses play in making Canada's future friendly.That’s why we’re excited to share that the 2026 contest applications are officially open. Whether you’re a local staple or a digital disruptor, your story's an opportunity to show us how you're making an impact and get the boost your business deserves.
The rewards: funding, technology and recognition
This year we're offering more ways to win than ever before. We want to ensure that diverse leaders across every sector in Canada have a chance to be championed. Grand Prize Category Awards: We’re awarding three grand prizes of $125,000 in funding, technology and exposure. These awards, presented in partnership with Scotiabank, Samsung and Google, recognize excellence in:
- Business Growth
- Future Forward
- AI Innovation
Specialized Community Awards
We’re also awarding six Community Awards, each including $10,000 in funding and additional prizes to leaders in:
- Logistics Leader Award: for businesses that excel in logistics, delivery or transit; the essential threads that keep our communities connected.
- Community Spaces Award: for local leaders across the entire building and trades ecosystem who are shaping the physical and structural landscape of our communities.
- Neighbourhood Gem Award: For the beloved independent shops and eateries that make our communities feel like home.
- Community Wellness Award: For the dedicated independent health and wellness business owners who demonstrate a commitment to compassionate care or health innovation.
- Business Catalyst Award: For the expert advisors and strategic partners who provide the essential insights, guidance and professional expertise that fuel business growth.
- Social Purpose Award: For the mission-driven community advocates that are the backbone of our social fabric.
Plus, upon announcing our award winners early October, the public can vote for their favorite #StandWithOwners 2026 winner to receive the "People's Choice Award" and an additional $25,000 in direct funding, sponsored by Salesforce.
More than just a contest
We also know that running a business can be a lonely journey. That's why a key pillar of this year’s program is centered around community-building, beyond the contest period. In collaboration with our partners, we’re creating a #StandWithOwners community. It's a platform where Canadian owners can connect, learn and grow together. Members get exclusive access to networking events, learning resources from our partners and special offers designed to fuel their success.
Your checklist for building a standout application
We review thousands of stories every year and want yours to truly shine. Think of your application as a chance to show us the heart of your business. Here's how you can turn common application hurdles into your greatest strengths:
- Humanize your story: Beyond just listing what you sell, tell us about the passion and purpose behind your business. Share the specific problem you’re solving and how you're making a measurable impact. As William Woodstock, Co-owner of Vets Around the Corner, puts it, just dive into your experiences and share the version from the heart to create an authentic connection with our judges.
- Demonstrate your growth: Highlight a specific initiative that helped your business scale. Use specific numbers and examples to show the tangible results and explain how this growth directly benefited your employees, customers and community.
- Showcase your tech innovation: We're looking for owners who use technology to differentiate their business, uncover insights and create meaningful connections. Be clear and specific about how you'll use the prize funding and technology to transform your operations and expand your reach.
- Keep applying and embrace the process: We receive thousands of entries each year and have a limited number of spots, so we highly encourage you to keep trying! Many of our former winners applied multiple times, using each attempt to sharpen their narrative. Katrina Jean-Laflamme, Co-owner of UKKÖ Robotics, applied two years in a row and found that each application helped her get better at sharing her vision without overthinking it.
- Give yourself the gift of time: Your story deserves to be heard without the stress of a ticking clock. Aim to submit your application at least 48 hours early so you can beat any last-minute technical rush and hit send with total confidence.
Get your business boosted
#StandWithOwners is back, and we can’t wait to read your story. Head over to
telus.com/StandWithOwners
to check your eligibility, give your draft a final review and apply today for your chance to win* $125,000 in funding, technology and exposure. By submitting early, you'll beat the last-minute rush and officially join a thriving community of Canadian entrepreneurs.*Visit website for full contest details.
Authored by:
TELUS Business
