Our strategy and values

Our strategic intent

Our strategic intent is to unleash the power of data technologies to deliver globally the best solutions to our customers at home, in their workplace and on the move.

Our strategic imperatives

We have five strategic imperatives that guide our efforts and serve as a framework for our actions:
  1. Building global capabilities across data technologies and software-based services;
  2. Providing increased product intensity through bundled solutions that differentiate TELUS from our competitors and increase customer loyalty;
  3. Partnering, acquiring and divesting to accelerate the implementation of our strategy and focus our resources on core businesses;
  4. Focusing relentlessly on the growth markets of data and generative AI (GenAI) with the national expansion of broadband, complemented by international growth for TELUS Health, TELUS Agriculture & Consumer Goods and TELUS Digital; and
  5. Building a global brand and exemplifying a Customers First culture, by investing in people that are empowered through innovation, teamwork and social purpose.

Our values

The TELUS team works together to deliver future friendly services, and our values guide the way:
  • We passionately put our customers and communities first
  • We embrace change and innovate courageously
  • We grow together through spirited teamwork

Our corporate priorities

Our corporate priorities help guide our actions as we execute on our national growth strategy.
  1. Strengthening our Customers First culture to increase client satisfaction and loyalty.
  2. Accelerating product development and intensity to yield differentiated growth.            
  3. Leveraging our AI capabilities and Sovereign AI compute leadership to drive elevated profitability. 
  4. Simplifying our business operations and enabling digital transformation to optimize efficiencies and effectiveness.