Putting customers first

• Focusing on customer service excellence and technology leadership to further strengthen our differentiated competitive position and enhance the customer experience

Proven growth strategy

• Delivering industry-leading performance by consistently executing on our winning long-term growth strategy focused on data and wireless

Profitable growth

• Driving continued profitable revenue and customer growth in consumer and business markets

Disciplined capital allocation

• Balancing capital investments to support long-term growth with returning capital to our shareholders through our multi-year dividend growth program Commitment

World-class networks

• Enhancing our advanced broadband networks to elevate the customer experience, enhance reliability and sustain future growth

Robust shareholder returns

• Returning more than $1.1 billion to shareholders in 2017 and $15.1 billion since 2004 through our shareholder-friendly initiatives

Commitment to operational efficiency

• Continuing to enhance our operational effectiveness to drive ongoing improvements in customer service and cash flow generation

Strong financial profile

• Maintaining a strong balance sheet and solid investment grade credit ratings, enabling ready access to capital market funding

Transparent disclosure

• Providing award-winning financial, corporate governance and sustainability disclosure