TCR registration checklist for enabling business SMS messaging

: Each company needs a federal or provincial corporation number to register with the TCR. If you haven't already, you must register your business with the Canada Revenue Agency (CRA) to get this number. The information you provide in your TCR registration must match exactly what you have on file with the CRA. If your registration is rejected, you’ll need to submit legal documentation to TCR to show your business is legitimate.

: Have the following details about your company on hand at the time of registration:

: Be prepared to provide whether your organization is publicly traded, a non-profit (501 business) or privately owned (e.g. an LLC)

: Which industry does your business operate in? Based on your answer, you’ll need to pick a vertical that best matches your industry

: You’ll need to provide a contact name, title, address, email and phone number

: This is optional to include with your TCR registration

: Consent is required before you can send any type of message to your recipients and the level of consent depends on the type of message you’re sending

: You’ll need to provide at least three example messages showing how you are or will be using SMS. These examples should reflect the typical messages you send (even if purely conversational)

: Even if you aren’t utilizing opt-in keywords today, TCR requires you to share how you’d use these keywords. You’ll also need to describe what opt-out keywords (e.g. "", "") you’ll honour and the message customers will receive.

: You’ll need to double-check that your TELUS Business Connect® account has registered all the numbers you use for SMS. Keep a list of every phone number you use for SMS so you can conduct this check.

The entire TCR registration and review process can take 20 to 30 business days to complete. A successful submission on your first attempt reduces your wait time for approval

Use cases, where you use SMS, might include special offers, marketing, coupons, weekly updates, price drops, new arrivals and so on

Be prepared to provide proof of your method(s) to collect consent from recipients. A few ways you show proof include:

Keep in mind that before sending any SMS messages, you must have the recipient’s consent to do so